Bordentown & Toms River, NJ– The all-new 2008 Saturn Vue crossover SUV and the 2008 Saturn Sky roadster, which have helped lead Saturn’s aggressive product renaissance, have won their respective segments in the 2008 Auto Pacific Vehicle Satisfaction Awards (VSAs).
The Vue, totally redesigned for 2008, placed first in the Compact Crossover SUV segment. The Sky roadster, introduced in 2006 and the first vehicle to usher in Saturn’s dramatically revised product lineup, won the Sports Car segment.
The VSAs, which measure owner satisfaction on 46 different attributes, are driven by data collected from thousands of new car and light truck buyers. They are based on surveys mailed to owners of new 2008 model year cars and trucks purchased between September through December 2007. Of the 46 attributes evaluated, 39 pertain directly to the product and seven focus on the financial and dealership aspects of the vehicle purchasing experience.
“The Auto Pacific awards help confirm what we already know: that Saturn is delivering the best lineup and best customer experiences in its history,” said Michael Maguire, Store Manager, Saturn of Bordentown & Saturn of Toms River.. As a customer-focused brand, these awards are particularly meaningful because they reflect how satisfied our customers are with the Vue and the Sky and the way they were treated at our retail store. We hope the awards will encourage new-car shoppers to come to Saturn of Bordentown or Saturn of Toms River and test-drive a new Saturn.”
A compact five-door crossover SUV with Saturn’s new European-inspired design and sporty ride and handling, the all-new 2008 Vue is available in XE and XR models in front-wheel and all-wheel-drive configurations, as well as the Green Line hybrid and Red Line performance models. Base MSRPs range from $21,875 to $29,925.
The popular Sky roadster, available in base and Red Line performance models, emphasizes a bold, European-inspired look and fun, rear-wheel-drive responsive driving. It’s geared to enthusiasts who want a sports car that doesn’t break the bank. Base MSRPs range from $26,145 to $30,405.