Penske-Saturn deal could change how cars are sold


With Roger Penske’s pending purchase of Saturn from GM, it could be the beginning of the biggest change in how vehicles are sold. When the purchase is made final Penske will be able to shop around globally for the lowest cost auto maker to build his vehicles quickly. Fast turnarounds and lower costs could keep it profitable in brutal times. “What if we’re first? What if we win this race?” Marcy Maguire of Saturn of Bordentown and Saturn of Toms River said in response to low-cost, fuel-efficient vehicles. Marcy Maguire, a director of the National Automobile Dealers Association, foresees "fresh, distinctive" Saturns "from whatever area of the world" that can build to suit. "We live in a global community and buyers don’t seem to care who makes a car if it suits their needs. It truly is revolutionary.”

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