Lutz’s View Of A New GM


Robert Lutz, the vice chairman of the marketing and communications of the “new” GM, who was a keynote speaker at the 46th Annual Northwood Auto Show’s kickoff dinner, mentioned the future vision of the company. He expressed the GM’s plans to return to the future of the automotive industry.

Robert Lutz, who first began his employment in GM in 1963, has led all of Chrysler’s automotive activities for twelve yeas and spent another twelve with the Ford, the last as the executive vice president of truck operations. GM re-appointed him in 2001 and even though he was to retire this year, he continues with his contribution to the “new” company.

He expressed his views about the automotive sector as, “I feel like the industry is on the cusp of a technological revolution.” He said the future lies in the latest technology and in EV like new Chevy Volt.

Lutz emphasized the excellence of the GM’s products repeatedly during his speech. “The world does not realize how great today’s GM products are,” he said. “Our products are equal or superior to the competitors.” The company is now on its way to a “may the best car win” ad campaign these days.

When it launched an ad that stated that the GM cars enjoyed a better mileage than the Toyota cars, the latter asked GM to withdraw the advertisement. Lutz said that he will race a Cadillac CTS-V against the comers with stock four-door cars to prove the Cadillac is the fastest sedan in the world as a part of the promotion program.

He utilized the opportunity to reveal the pictures of the latest models that GM is manufacturing or proposes to produce in the future such as the Cadillac CTS Sportwagon, GMC Terrain and Chevy Cruze. He also stated the company’s plan to produce the concept car, Cadillac Converj during the dinner meeting.

Lutz highlighted the Chevrolet Camaro during the meeting where the company focuses on the fuel-efficient models, even though V-8 is better selling today. The company is on the look out to break-even at those markets that they had struggled recently by aiming at the younger crowd.

When he was asked whether the company has plans to fight through the “Government Motor” image, Lutz commented that the role of Government is virtually nonexistent during the bailout period. “The way it is organized now it’s like any other company. The best way to shed that image is to make a lot of money quickly and buy back the government’s stock.”

Lutz is hopeful of the ability of the hybrid versions of bigger vehicles like the trucks and SUVs in meeting the future fuel economy laws of the country.

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