GM ‘Fire Sale’ Generates Buzz


The fire sale initiated for Saturn and Pontiac cars for the December sales, has aroused the curiosity of many, this has been stated by two Pontiac dealers on Wednesday. General Motors has announced $7000 rebate on every Pontiac or Saturn Manufactured car that moves for rental or service fleet. Some dealers are not entirely sure that this is a good deal. The idea is to increase the sales by inducing buyers with lower rates. This decision to suddenly hike up the sales of Pontiac and Saturn cars has been made since General Motors has decided to bring an end to their nameplate, despite a major amount of restructuring done this year. General Motors deal with Penske Automobile Group regarding the sale of Saturn nameplate has also fallen through.

The factory rebate for Pontiac’s new models has already reached $6500, according to Fred Ferrara, General sales manager of Fairborn Buick Pontiac, GMC. He has also stated that the rebate will only apply if the cars are moved into the rental or service fleets for thirty days or thirty thousand miles. There are chances of making higher savings regarding taxes with brand new cars as compared to used cars. This has led to consumers invest in a new car instead for tax savings. Ferrara currently has only one Pontiac G6 coupe left on his lot. The remaining model will also sell in a short period of time. Buicks and GMC cars have also now picked up on the sales. Owner of Reichard Buick Pontiac GMC in Dayton, Gene Reichard claims that this fire sale has generated a lot of interest since it is a good offer. In two months, Reichard has sold 130 cars of Pontiac make. Buyers are not availing $6500 factory rebate, but also an additional $7000 rebate as well.

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