I think it is safe to say that we have all been bored to tears by the word, ‘recession’. So, today, I am here to speak of the word, ‘growth’. Over the past few months Nissan has increased its sales, and kept its mark as #6 in auto sales in the United States. Nissan was able to do so by a strategic move to increase advertising, instead of increasing discounts. By increasing advertising Nissan was, and is, able to make more people aware of its vehicles (which = more potential customers). Advertising also gives Nissan the opportunity to share the vision of its company with the world – giving people the chance to connect with the company on a more intimate level (which also increases potential customers).
I am pleased to announce that Nissan plans on keeping this tactic of advertising, instead of increasing discounts, for some time to come! By doing this, Nissan’s market share should grow from 7.2% to 7.7% within the year’s end, and its March sales should be up 35% from last March.
Windsor Nissan is proud to be a Nissan dealer, no matter what type of economic standing America and the rest of the world is in! Inventory is at an all time high due to Nissan’s great lineup of vehicles, competitive lease programs, low finance rates and its friendly service and calming atmosphere.
To note: reservations for Nissan’s LEAF (coming out in December) will take place in April!