The most awaited and important event on China ‘s automotive calendar is just nearing. The Auto China 2010 will begin Friday, April 12, in Beijing . And almost all the automakers, both domestic and global, have said what they will put on display. And Of course each and everyone of the automakers is vying for its share of the limelight. This may be the toughest contest of the year for the Geely Holdings and General Motors Company. Both of these two companies will display more on their products in the show more than other automakers.

And in detail, Geely Holdings will display almost 39 models of their products and General Motors will display 28 products. They will also show more new models than most other automakers. Geely says it will put 11 all new models on stage at the event. Meanwhile General Motors has announced it will show 6 new models for the first time in front of a Chinese audience.

The General Motors vehicles are Chevy Volt MPV5 concept, the Cadillac Concept, the Cadillac XTS concept, the Chevy Aveo RS concept, the two-box Chevy New Sail and the new Chevy Spark. Last week Geely held an event in Beijing with several company executives taking turns to explain to reporters the long list of new models and power train technologies their company will display at the show. General Motors China convened reporters from across the country in Shanghai for a briefing on its middle and long term growth plans for China .

For sure, Geely Holdings didn’t start making cars until the late of 1990s. So it goes without saying that it still can’t mount serious competition for General Motors. With most of its products selling less than 70,000 yuan ($10,248), the company still confines itself to the low end of the domestic market. This will change very soon. In addition to rolling out more expensive models under its own brand, the private Chinese company wants to launch more Volvo models in China after it completes the purchase of the Swedish brand from Ford Motor Co in the third quarter.

With a brand that is now a byword for excellence in safety in its stable, Geely holdings should become a rival to reckon with for global players including General Motors.