The Color Red

You’re going to see a lot of red this month, and while red is the color of passionate love, people spread a lot of rumors about red cars and their drivers.

The conventional wisdom about what happens to red cars out on the road is almost all myth, urban legend or just plain dumb.

Myth #1 — Red cars get pulled over more often by the police. According to, there is no evidence for police targeting red cars any more than other cars. One unscientific investigation by a St. Petersburg, FL reporter found that grey cars get pulled over more and white cars get pulled over less often.

Myth #2 — Red cars get in more accidents than other cars. There is no evidence that red cars are disproportionately more likely to be in crashes, and a AAA study states “any study that reports red cars are more prone to crashes needs to rule out higher number of red cars on the road and disproportionate numbers of bad drivers (e.g. young males) owning red cars.” In fact, Swedish researchers claim that black cars are more likely to be in accidents because they are harder to see and that pink cars had the fewest accidents. White cars were also under-represented in accidents.

Myth #3 — Red cars have higher insurance premiums. No insurance company has ever charged red car owners more for their insurance. It just doesn’t happen. Most insurance companies don’t even ask what color your car is.

So the next time you’re in the market for a new vehicle or even if you’re considering a new paint job, don’t be afraid of choosing red and letting your passion show.

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