Nissan Revving up Investment in R&D in Fight for Car of the Future


nissan future cars 5

It’s unclear as to what exactly the car of tomorrow is going to be like, but you can bet that every manufacturer out there has their own ideas as to what the car of the future should be,  and deliver to the customer. However, one thing for certain is that race to deliver the car of future is on and Nissan is the latest automotive powerhouse to announce they’re revving up their investment in research and development.

The Renault-Nissan alliance is the fourth largest auto manufacture in the world, with sales of just under 5 million vehicles in 2012. Earlier this year Nissan made a bold statement to become a leader in this field by opening a research lab in Silicon Valley, which plays home to around 60 Nissan engineers. Nissan’s CEO  feels this new research lab is going to play a large role in driving the company forward and helping deliver market innovations that will give Nissan the edge.

It’s an exciting time in the automotive world and Nissan’s future development is going be largely focused on the hybrid, electric and even a driverless Nissan range. The latest craze in the automotive world is the driverless car. Although not a new concept, the driverless car could be on our roads and commonplace by the end of the decade.

Nissan believe that the electric range is going to play an important role in the breakthrough of these technologies. The electric range will be capturing data from every single electric car, every time they are used. They will be using this data to help create the driver-less car.

However, the uptake in the Nissan electric range has been lower than expected and as of February this year only 50,000 Nissan Leafs had been sold. Many believe the reason for this is due to the charging infrastructure. Ghosn says” People who are interested in the electric range are hesitant largely because of the infrastructure”.  With only 8,000 charging stations across the US (compared to the 130,000 conventional gas stations) there still seems a long way to go.

The world of automobiles will change drastically over the next decade and Nissan is working as hard as possible to make sure their vehicles are using the latest technologies and that they position themselves as a market leader. The world of electric cars, driver-less cars and technology within cars is something that Nissan is looking to bet the house on.

Author bio: Bradley Taylor is an automotive blogger, journalist and enthusiast. Bradley writes for many automotive companies on different topics including: Premium Cars Direct,  BMW, Nissan, Audi and Ford. You can him on Google +

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: