General Motors’ upcoming global minicar will be known as the Chevrolet Spark when it hits European showrooms in 2010. What’s more, the Detroit automaker reverses its original position for the vehicle’s rollout which it said would happen in nearly every market except the U.S. by confirming it will land in American Chevrolet dealerships in 2011.
Presented in Beat concept guise at the 2009 North American International Auto Show, GM says the sharp-edged, three-door competitor to the Smart Fortwo and Toyota iQ will formally debut as the Spark at the Geneva auto show in March. Designed in Korea by GM’s Daewoo unit, which also will build the compact hatchback, the Spark will slot in below the current Chevy Aveo in the U.S. both in terms of size and price. GM is holding off until the official unveiling to release any detailed information on the Spark, saying only it will easily manage 40 mpg on the highway and play a key role in reinforcing the company’s self-held position as a maker of fuel-efficient, award-winning products.
The five-door Chevrolet Spark, the smallest member of Chevrolet’s family of cars, brings style, roominess and versatility to a segment of extremely fuel-efficient small cars. Spark will provide great fuel economy, and its trim size makes it very agile in all kinds of driving conditions while still feeling substantial on the open road. The U.S. production version of the Spark will go on sale in early 2012. The Spark will complete GM’s small car trifecta, placing it in a strong position to go up against the likes of Honda, Toyota and now Ford.
“This small vehicle makes a big statement,” said Margaret Brooks, Chevrolet marketing director for small cars. “With its fresh, youthful approach, we believe Spark will appeal to customers who want excellent fuel economy, functionality and style at an affordable price.” Chevy recently launched the Spark in India under the Beat name.
The fire sale initiated for Saturn and Pontiac cars for the December sales, has aroused the curiosity of many, this has been stated by two Pontiac dealers on Wednesday. General Motors has announced $7000 rebate on every Pontiac or Saturn Manufactured car that moves for rental or service fleet. Some dealers are not entirely sure that this is a good deal. The idea is to increase the sales by inducing buyers with lower rates. This decision to suddenly hike up the sales of Pontiac and Saturn cars has been made since General Motors has decided to bring an end to their nameplate, despite a major amount of restructuring done this year. General Motors deal with Penske Automobile Group regarding the sale of Saturn nameplate has also fallen through.
The factory rebate for Pontiac’s new models has already reached $6500, according to Fred Ferrara, General sales manager of Fairborn Buick Pontiac, GMC. He has also stated that the rebate will only apply if the cars are moved into the rental or service fleets for thirty days or thirty thousand miles. There are chances of making higher savings regarding taxes with brand new cars as compared to used cars. This has led to consumers invest in a new car instead for tax savings. Ferrara currently has only one Pontiac G6 coupe left on his lot. The remaining model will also sell in a short period of time. Buicks and GMC cars have also now picked up on the sales. Owner of Reichard Buick Pontiac GMC in Dayton, Gene Reichard claims that this fire sale has generated a lot of interest since it is a good offer. In two months, Reichard has sold 130 cars of Pontiac make. Buyers are not availing $6500 factory rebate, but also an additional $7000 rebate as well.
In order to hike up the sales, General Motors Company is offering higher incentives to its dealers. According to Wall Street Journal, General Motors is trying to dump the leftover stock from Pontiac and Saturn manufacturers in the market in order to increase the December sales of the particular car manufacturing brands. Wall Street Journal has also states that, General Motors has sent letter to its dealers stating that they are ready to pay $7000, every time a car manufactured by Saturn or Pontiac’s possession is transferred from their stock to that of rental-vehicle or service vehicle. These cars would be sold on second hand basis since these dealers are considered as owners of the car, hence the discounts availed on these cars will be high. This offer is going to last until the 4th of January since it is the last day for the General Motor Company to hike up their December car sales. General Motors will be booking the sales as fleet deliveries General Motors is planning to quit on Pontiac and Saturn and focus its attention on Hummers instead. General Motors’s contract to sell Saturn’s cars had collapsed in September, since then it has also pulled out of the contract to sell Opel by its European Unit. Currently its consignment of Hummers to a Chinese firm has been deferred and their deal with Saab cars is on a closure. This information has been provided by Reuters, but they were unable to get a comment from General Motors since it was past the US business hours.
Chevrolet and Autonet Mobile have proclaimed that they will be turning Chevrolet SUVs and Trucks into hot-spots for Wi-Fi connection. One can avail the services by getting a device installed by a dealer. This will ensure that one can access the net on their laptops, cell phones, etc, even on the move. These devices can only be fitted into seven models of Chevrolets, i.e. Tahoe, Suburban, Silverado, Express, Avalanche, Traverse and Equinox. Installation will cost $200 and monthly charges for the service will be $29, along with some unspecified costs. The internet cannot only be accessed from within, but also at a radius of 150 feet. Wi-Fi is convenient when one has to spend a lot of time on the road, such as for camping or tripping, etc.
A media preview was held by Chevrolet on Wednesday night at Motown to show their plans for the Detroit Auto Show, next month. The media invited over were allowed to discuss the plans shown to them in detail, but they were not allowed to take any pictures or videos. The presentation started with the introduction of the new General Manager of Chevrolet, Jim Campbell, who had taken up the post only a week ago. The director of exterior design Mike Simcoe along with Campbell took the next half an hour in showcasing the new batch of Chevrolet cars, whose designs had already been shown during the General Motor’s design dome last August. This batch included the upcoming Orlando MPV, Volt, Camaro Convertible, Cruze and the brand new Malibu 2012. These cars are bound to be present in the Chevrolet showrooms in the next two years. The new Orlando is almost the same as the 2008 version, except light cluster have been put in with great detailing.
Spark and Aveo will be making the entry-level end of the Bowtie’s lineup. Since there rumors of Spark program not taking place, Campbell ensured that Spark will make an appearance in 2011. The all new Aveo will be making an appearance for the first time at the Auto Show next month. The designs of the Aveo shown at the media release were exactly same as the design shown in August, except that this car has five-door hatchet. The new model and the old model look nothing alike. The old model had received a lot of criticism for its exterior design. But, hopefully the same would not follow for the new model. Simcoe described the exteriors of the car, as a look that facades ‘deliberate aggression’. The grille on the previous model was too big and this made the car look smaller. This time they have changed the look of the grille. The grille is shorter and wider, which has given the car a more ‘wide, planted stance’ by making the car look wider.
Aveo has four individual round lights, one for each corner and the flanks on the car reminds one of the structure of Spark, in terms of a less exaggerated look. It even has the hidden door handles on the C-pillar like the Spark. Simcoe expressed an aspiration for giving the new Aveo that includes the base model, a ‘hot-hatch’ look. Aveo’s direct competition is the Ford Fiesta and Honda Fit, it will be interesting to see the same target customer’s reaction to the new Aveo. When Aveo will be showcased in Detroit, it will be shown in its RS form and not the ‘hot-hatchet’ form. The RS version of the car will be powered by Eco Tec engine. But, no further details were provided, only the exteriors were explained in great detail. The rest of the details can only be presumed on the basis of the previous models, such as the 1.4 liter turbo present in the Cruz. If the car has 138 horse-power and 148 pound torque, then this car will be one heck of a ride on the road.
General Motors Flint south engine plant will be manufacturing the power-plant and the Orion assembly plant will be in charge of car making. The hatch will also have a four-door sedan, following the popular demand. Aveo in RS will be a sight to look at, during the Detroit Auto Show.
b Maguire Chevrolet, leasing is back. Chevrolet Red Tag Sale December deals. See inside for details
In 2007 New York auto show, a design came up as a two-door version called ‘Beat’ along with two more concepts micro-crossover called ‘Trax’ and retro minivan called ‘Groove’.
The voting was done by open public to choose the out of three concepts. Beat got 1.9 million votes which was the majority one.
Spark is a vanilla hatchback as far as technology and basic architecture are concern. With the low price its execution and design are interesting one. Spark is expected to arrive in US in 2011, will be the smallest car ever sold in US.
Chevy Spark is just 143.3 inches long (+1.5 inch long for US), 62.9 inch width, 59.9 inch height, 1950 pounds in weight, 93.5 inch wheelbase, engineered carefully to provide European NCAP safety features.
In the base model, the cabin is monotone gray which gives depressive look, but LT trim have a metallic accents, garnishing body-color gives cheery, unique and modern look. In the top of the steering column there is a motorcycle-type pod instrument. There is conventional speedometer; graphical tech and fuel measure is mono LED screen.
Spark has 1.2 lit four cylinder engine. Spark is little noisy car, engine and tire makes noise when road surface is coarse or when you are hard on the choke. The technical team gives promise to give better NVH pack before the car is launched in US. Spark is a good choice for those who enjoy driving a car at low speeds.
Unlike most of the Asian micro cars, Spark is designed to look bigger than actual. Frontal view of the car is strong, upright nose with tall headlamps with creased bone lines on the outer edges of the hood. Side view is having big wheel housings with an additional shoulder at the rear. The cockpit is narrow over the rear wheels. The door locks are placed behind the side glass, high in the door frames. The handles are painted black which are hidden, giving clean look to the flanks of the car.