Category Archives: J.D. Powers

Cruze Getting RS Appearance Package

GM will be expanding use of the RS trim pioneered by the new Camaro.

9th march 2010

Chevrolet Cruze was a huge hit at Los Angeles auto show in December by General Motors. Huge response was witnessed through volume of questions about the performance variant of Cruze. The Cobalt SS, sub-par interiors are well known for the legacy of GM compact performance which is always a coveted feature people look for. But surprisingly GM still not confirmed anything about this performance variant and kept on using RS phrase in conversations. GMI has indicated reasons about bringing RS by GM.

Here 2011 order guide for Cruze confirmed a optional RS package on the car. This option is restricted to 2LT and LTZ trim levels and tagged as “appearance package”. RS package is supposed to be having additions as unique deck-lid spoiler, Ground effects package, unique instrument panel and Fog lamps.

By knowing this it is understood that there will be no performance enhancements to the Cruze RS model. According to demonstration Camaro RS package, the RS moniker will be just appearance packages only. This car is going to be launched after fall and by that time only Cruze can be available with RS package. Also few sources clearly confirmed that GM has not took any decision with regard to the Cruze SS to succeed the Cobalt SS.

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Is brand the driving force?



The investment incurred to build and run Auto plants amounts to very high cost. The traditional model carried out by Auto companies was limited to engineering and manufacturing processes. Ford used to charge dealers based on model, the time they left the factory outlet, led to development of integrated automobile factory, “The River Rouge plant” which today has become a burden

 

The current scenario of auto industry today is entirely different, where in there is hair line margin between the best and worst, no longer there is much difference in terms of finished products and all vehicles meet the same standard, what defines best and worst is how brands are perceived by  car drivers.

For example, Cherokee is considered still as a jeep even though manufactured by Magna in Austria and BMW 3 models are seen as German cars, even though they are manufactured in South Africa.  It is very strange to observe, Penske’s Saturn does not own a single auto factory, design studio or proving ground, what all they own is intellectual property of the Saturn brand and that is what Penske stroke of genius.

Marketing strategy has become a vital tool for the auto company to sell their brands. Saturn has succeeded in the market although it was not much different from Toyota or Honda, but the smart way it was marketed with subtle promises of the brand coupled with excellent customer services and no haggle pricing


As per the current agreement, General Motors have agreed to build Saturn for Penske for a period of two years, there is talk from Penske, that future Saturn models may be sourced from variety of automakers around the world, the latest hearsay is Penske talks with Renault There is also possibility that they may re-badge the manufacturer existing models
 

According to CSM Worldwide, a reputed auto Industry forecaster, It would not be difficult to build 92 million vehicles a year, but the forecast for 2009 would be 60 million If the global economy would recover soon, the spare capacity could be higher

 

The Saturn brand is the driving force behind Penske success in selling the cars and trucks. The moral to learn is irrespective of vehicles made anywhere and by any automotive segment, the end result if it meets the performance, quality, equipment levels and economy, the purchase experience always would be on higher side.

 

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