Category Archives: KBB

All-New 2014 Nissan Rogue Named to Kiplinger’s “2014 Best Value Awards” Winners; the redesigned rogue continues to build up an impressive mantle of trophies.

The Rogue has been fully redesigned for 2014 and Nissan hit a grand slam by creating an even better small crossover than we could have imagined. The all-new 2014 Nissan Rogue is extremely competitive on equipment & efficiency compared to other small crossovers, and it excels in refinement, styling & technology. The more aggressive look inside and out projects a more masculine look that resembles the front fascia of the all-new Pathfinder that came to market at the end of 2013. The headlamps even resemble the front lights of the new Audi sedan that you see racing up and down the New Jersey Turnpike.

Prior to receiving this distinguished award from Kiplinger, the all-new 2014 Nissan Rogue was named by Kelley Blue Book’s KBB.com as one the 12 Best Family Cars. KBB.com recognized the Rogue’s “wealth of amenities and clever cargo solutions” like the Divide-N-Hide cargo system.  Adjust to better hide cargo contentsThe editor stated that the Rogue was “surprisingly good at accommodating a rear-facing booster seat while still giving front passengers good legroom.” More importantly, the vehicle was also touted as a top 12 vehicle for a practical family because the 2014 Nissan Rogue is a wonderful selection for inexpensive transportation.

Now getting back to the Rogue’s most recent headline, Kiplinger’s Personal Finance has named the 2014 Nissan Rogue the “Most Fuel-Efficient Small Crossover” in their most recent publication of 2014 Best Value Awards. It is plain & simple; the 2014 Nissan Rogue has amazing fuel economy at an affordable price!

As stated in the most recent press release from Nissan North America, “The all-new 2014 Rogue was praised by the publication for its excellent combined fuel economy of 28 miles per gallon, which provides an excellent value to consumers with annual fuel costs a mere $1,800. Rogue also gets best-in-class 33 Nissan Rogue Interior Seatingmpg highway in front-wheel drive models.”

The Rogue’s success has not only been measured in awards. The vehicle set a January 2014 sales record with 13,831 deliveries in its first full month of sales, which was a 54.5% increase compared to one year earlier. Here at Windsor Nissan, we have not been able to keep the all-new 2014 Rogue on the lot for more than a day or two. Each time we get a new Rogue off the trailer, we have another happy sales customer lined up for delivery.2014 Nissan Rogue Interior Styling and Profile

Nissan’s tagline, Innovation that excites, is spot on for the new Rogue. The technology is outstanding – I’ve yet to see a better built-in navigation system. The navigation system’s seven-inch color touchscreen refreshes with impressive fluidity and the nav is way quicker to respond and far more intuitive to use compared to other small crossover vehicles sold by the competition. The Bluetooth is reliable and super fast connecting. Plus, the mini-screen that you can see through the steering wheel is a great touch. I love the AroundView monitor; the moonroof is huge and makes the driving experience extremely pleasant. Finally, the power liftgate is excellent and convenient to use.

2014 Nissan Rogue SunroofAs an economy-oriented family hauler, the all-new 2014 Rogue small crossover delivers on all fronts. “Nissan carefully checked-off the segment’s objective requirements of a roomy cabin, all-weather capability, solid fuel economy, interesting styling and innovative technology,” as stated by autoblog.com. Dealers such as us, Windsor Nissan, could not be more proud to sell this awesome, value-packed vehicle.

The premium style and features combined with the available 3rd row seating option make the 2014 Nissan Rogue the premiere choice for New Jersey auto shoppers seeking to buy a comfortable and highly functional small crossover SUV. Windsor Nissan invites you to 590 U.S. 130 in East Windsor, New Jersey to see exactly why companies like Kelley Blue Book and Kiplinger continue to brag about this superb Nissan vehicle.

 

Is brand the driving force?



The investment incurred to build and run Auto plants amounts to very high cost. The traditional model carried out by Auto companies was limited to engineering and manufacturing processes. Ford used to charge dealers based on model, the time they left the factory outlet, led to development of integrated automobile factory, “The River Rouge plant” which today has become a burden

 

The current scenario of auto industry today is entirely different, where in there is hair line margin between the best and worst, no longer there is much difference in terms of finished products and all vehicles meet the same standard, what defines best and worst is how brands are perceived by  car drivers.

For example, Cherokee is considered still as a jeep even though manufactured by Magna in Austria and BMW 3 models are seen as German cars, even though they are manufactured in South Africa.  It is very strange to observe, Penske’s Saturn does not own a single auto factory, design studio or proving ground, what all they own is intellectual property of the Saturn brand and that is what Penske stroke of genius.

Marketing strategy has become a vital tool for the auto company to sell their brands. Saturn has succeeded in the market although it was not much different from Toyota or Honda, but the smart way it was marketed with subtle promises of the brand coupled with excellent customer services and no haggle pricing


As per the current agreement, General Motors have agreed to build Saturn for Penske for a period of two years, there is talk from Penske, that future Saturn models may be sourced from variety of automakers around the world, the latest hearsay is Penske talks with Renault There is also possibility that they may re-badge the manufacturer existing models
 

According to CSM Worldwide, a reputed auto Industry forecaster, It would not be difficult to build 92 million vehicles a year, but the forecast for 2009 would be 60 million If the global economy would recover soon, the spare capacity could be higher

 

The Saturn brand is the driving force behind Penske success in selling the cars and trucks. The moral to learn is irrespective of vehicles made anywhere and by any automotive segment, the end result if it meets the performance, quality, equipment levels and economy, the purchase experience always would be on higher side.

 

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