Okay, so here is the skinny: the Renault-Nissan Alliance and Daimler AG are combining forces to craft an ultimate strategic cooperation. The Renault-Nissan Alliance is already the most successful partnership in the automotive industry with revenues over 86.5 billion Euros in 2009, a footprint in over 190 countries, and an employment of over 350,000 people world-wide. And Daimler is just as successful in the automotive industry, as well as a huge player in the financial sector. But despite each company’s individual achievements, they both found an advantage out of partnering-up: “Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations. Our skills complement each other very well. Right away we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint – both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected.”, said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars.
The cooperation will highlight the following four projects:
- New common architecture for small vehicles
- The launches for the jointly developed models will take place in 2013.
- Both are going to focus on sharing each other’s highly fuel-efficient, diesel and gasoline engines.
- Collaboration on light vehicles
- Mercedes-Benz Vans will add a new entry-level vehicle in 2012 that will produced at the Renault plant in Maubeuge, France. Both companies will benefit from higher sales, more efficient capacity utilization, and a joint investment burden – which will result in a healthier overall cost basis.
- Equity exchanges
- The companies are going to exchange, benchmark and create synergies from their one-time cross-shareholding structure. Daimler will get 3.1% of Renault’s newly issued shares and 3.1% of Nissan’s existing shares; and Renault and Nissan will both receive 1.55% of Daimler’s shares.
After all is said, the main goal of this cooperation is to: “…create lasting value for the Renault-Nissan Alliance and Daimler as we work on broadening and strengthening our product offering, efficiently utilizing all available resources and developing the innovative technologies required in the coming decade.” – Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance.
I think it is safe to say that we have all been bored to tears by the word, ‘recession’. So, today, I am here to speak of the word, ‘growth’. Over the past few months Nissan has increased its sales, and kept its mark as #6 in auto sales in the United States. Nissan was able to do so by a strategic move to increase advertising, instead of increasing discounts. By increasing advertising Nissan was, and is, able to make more people aware of its vehicles (which = more potential customers). Advertising also gives Nissan the opportunity to share the vision of its company with the world – giving people the chance to connect with the company on a more intimate level (which also increases potential customers).
I am pleased to announce that Nissan plans on keeping this tactic of advertising, instead of increasing discounts, for some time to come! By doing this, Nissan’s market share should grow from 7.2% to 7.7% within the year’s end, and its March sales should be up 35% from last March.
Windsor Nissan is proud to be a Nissan dealer, no matter what type of economic standing America and the rest of the world is in! Inventory is at an all time high due to Nissan’s great lineup of vehicles, competitive lease programs, low finance rates and its friendly service and calming atmosphere.
To note: reservations for Nissan’s LEAF (coming out in December) will take place in April!
In order to hike up the sales, General Motors Company is offering higher incentives to its dealers. According to Wall Street Journal, General Motors is trying to dump the leftover stock from Pontiac and Saturn manufacturers in the market in order to increase the December sales of the particular car manufacturing brands. Wall Street Journal has also states that, General Motors has sent letter to its dealers stating that they are ready to pay $7000, every time a car manufactured by Saturn or Pontiac’s possession is transferred from their stock to that of rental-vehicle or service vehicle. These cars would be sold on second hand basis since these dealers are considered as owners of the car, hence the discounts availed on these cars will be high. This offer is going to last until the 4th of January since it is the last day for the General Motor Company to hike up their December car sales. General Motors will be booking the sales as fleet deliveries General Motors is planning to quit on Pontiac and Saturn and focus its attention on Hummers instead. General Motors’s contract to sell Saturn’s cars had collapsed in September, since then it has also pulled out of the contract to sell Opel by its European Unit. Currently its consignment of Hummers to a Chinese firm has been deferred and their deal with Saab cars is on a closure. This information has been provided by Reuters, but they were unable to get a comment from General Motors since it was past the US business hours.
Mega event on November 7th 2009 (Saturday) at Windsor Nissan. All first owner cars will be reduced for this event. Look for the blue carfax logo on the vehicles and save $$$.
Venue: 590 Route 130
East Windsor, NJ 08520
Date: 7th November 2009
Nissan Motor Company has made plans for the manufacture of a new small global car that is to be placed below Versa, which is to hit the U.S. roads by 2010. The company spokesman stated that the U.S. is a major participant in their campaign to sell one million vehicles a year under the newly created low-cost “V platform” that includes four-door sedan, a five-door hatchback and a multipurpose vehicle models.
The “V platform” models will slowly replace the subcompact Micra from the non-U.S. markets. Currently the European Micra is manufactured at the company’s Sunderland plant in England and shares platform with the Japanese March.
The new car launch that will contain three-cylinder engine is part of the company’s attempt to capture the small A and B car segments that hold a major share in the present day sales, said Vincent Cobee, the V -platform manager. However, the company officials refused to comment on the official name or model of the upcoming car or the time when it will appear at the U.S. dealerships. It has made plans to produce the V- platform vehicles at five plants around the world, with the first launch in Thailand around March, 2010.
The shift is an attempt by the Japanese automaker to capture the small, fuel-efficient low-cost vehicle market from amongst its competitors. With the last year’s fall of the automotive industry, many companies like Mazda Motor Corp, GM, etc. have made a switch to the smaller models. Nissan has experienced a setback against the sale of its bigger vehicles like the Quest minivan and Pathfinder SUV the last year.
Last year Nissan introduced a stripped-down version of Versa with a 1.6 liter four-cylinder engine, priced at $10,620 including destination charges that became the low-priced American car. The Versa is physically larger than the Honda Fit and Toyota Yaris, its immediate competitors.
Cobbee stated that the company has spent the past four years in pulling down the cost and weights to produce a small car. He expressed their plans to quit manufacturing March in Japan and outsourcing the job to plants in India, China, Thailand and another two markets that will produce around 200,000 cars a year. Cobbee, however, refused to comment on the plant that is to undertake the job of the U.S. models. The V-platform will bring about 50 percent more fuel-efficiency over Micra. The gasoline and diesel engines will be launched to cater to the needs of the market. The total number of parts will be reduced by 18 percent to cut down the costs and thereby, enhance the sales.
Windsor Nissan started revised rates on a few models early. Come in now to get the best prices, and selection of your new Nissan. We offer extended service hours and the Maguire loyalty program to save you time and more money. Visit the Tent Event today!
Windsor Nissan launched great irresistible saving packages.
We offer extended service hours and the Maguire loyalty program to save you time and more money. Visit the Tent Event today!