Nissan revealed a sport sedan concept vehicle today at the Detroit auto show and many assume this concept will eventually become the all-new Nissan Maxima Sports Sedan. This family-friendly segment has been among the industry’s most competitive in recent years and Nissan plans on capturing major market share with this world class vehicle concept.
From its aggressive grille to its muscular rear, Nissan’s sport sedan concept foreshadows the styling of the automaker’s next generation of sedans; bold, beautiful and innovative. If I was a gambling man, I would bet big that this beauty will in fact be the all-new Nissan Maxima.
No surprise that this bold concept sedan also builds on the styling of the Resonance concept SUV that starred on Nissan’s stand at the 2013 auto show.
The lines of the hood and the dipping chrome bar across the grille constitute what Nissan calls its V-motion style, while boomerang-shaped taillights wrap around the rear fenders from the sedan’s sides to its rear. The sedan concept has a sharply raked windshield & unusually low roofline, which once again differentiates Nissan from the run of the mill boring sedans.
The Japanese automaker revealed the four-door sports sedan — which did not have a specific name — for the first time globally today.
The vehicle evokes the performance aura of a bad-ass sports car while also appealing to families. It boasts a fascia that dips low toward the ground as well as 21-inch aluminum-alloy wheels. It has a 3.5-liter, 6-cylinder engine with more than 300 horsepower.
Nissan said the front-wheel-drive sport sedan concept — which was developed partly by the automaker’s San Diego design studio — “offers cues to future production designs.”
Auto Dealers, such as Windsor Nissan in East Windsor, New Jersey, cannot wait to get their hands on the retail versions of these extremely exciting vehicles.
The company also showed off two concept cars for the first time in the U.S.: the Nissan IDx Freeflow and the IDx NISMO.
The IDx Freeflow was designed to appeal to lifestyle buyers, while the IDx NISMO has an über-sporty look. At 162-inches long, the concepts are about the same size as a Nissan Juke. There is no doubt about it that Nissan is in a prime position to truly catapult the brand to new heights with innovative designs and cutting edge technology, which has all been evident at the Detroit Auto Show in 2014 thus far.
The concepts offer two different versions of a small, simple coupe that’s reminiscent of early Datsun models. Their simple shape does without complex curves for what Nissan says young buyers are seeking: authentic execution of a simple affordable car.
The NISMO concept aims to look like a vintage car in a computer game, while the Freeflow’s white and flax colors are intended to evoke the casual appeal of a t-shirt and khakis.
Many of the details from this article were gathered by the Detroit Free Press.
Nissan Cutting Prices on 7 Models; 2013 Nissan Altima, 2013 Nissan Sentra, 2013 Nissan Rogue, 2013 Nissan Murano, 2013 Nissan Maxima, 2013 Nissan Armada & the 2013 Nissan Juke
Nissan is cutting prices on seven of its 18 models in the U.S., hoping its cars and trucks will show up in more Internet searches by shoppers.
The price cuts vary with the amount of equipment on each model and run from 2.7%, or $600, on the top-selling Altima midsize car to 10.7%, or $4,400, on the Armada big SUV. Other models getting price cuts include the Sentra compact car, Juke small crossover SUV, Murano midsize crossover, Rogue small crossover and the Maxima full-size car.
Jose Munoz, Nissan’s head of sales and marketing for the Americas, said the vehicles getting the price cuts account for 65% of Nissan’s U.S. sales. The sticker prices, he said, were higher than some rivals’ similar models, and that kept Nissan vehicles out of some Internet searches.
“In some of the customer searches we may not appear,” Munoz said. “This is an indication that we certainly want to be on the shopping list and we want to be considered by as many customers as possible.”
The company plans to reduce rebates and other discounts to offset some of the price cuts. The cuts come at a time when Nissan faces intense competition from U.S.-based automakers and its prime Japanese competitors, Toyota and Honda.
The price cuts are effective Friday for cars and trucks that aren’t yet on dealer lots. However Nissan will also make allowances to trim prices of cars now in dealer inventories. The cuts will remain in effect indefinitely.
Nissan-Renault CEO Carlos Ghosn has set a goal of taking 10% of U.S. sales by 2016 or sooner, and executives are under pressure to sell more vehicles to hit the goal. In the first quarter, Nissan’s sales (including the Nissan and Infiniti brands) through April are up 3.2% this year with an 8.2% share of the market, down from 8.5% in the period last year, according to Autodata.
Although Nissan denies it, industry analysts say the company can afford to cut prices because of efforts in Japan to weaken the yen against the dollar. That makes cars and parts made in Japan cheaper than goods made in the U.S. One analyst said it could be the start of a price war if other automakers follow.
Jeff Schuster, senior vice president of forecasting for LMC Automotive, a Detroit forecasting firm, said the weaker yen should help Nissan cut prices, as the company makes a bid to increase sales and market share amid intense competition.
“We could be looking at a price war,” he said. “If the yen stays where it is at and competitive pressure does as well, we could be looking at a more widespread battle for buyers.”
Nissan’s Munoz denied that the yen has anything to do with the price cuts, saying that four of the seven affected models are made in North America. Only the Juke, Rogue and Murano are made in Japan, and their sales are small compared with the other models.
Nissan makes about 75% of its cars sold in the U.S. in North America, and that should rise to 89% by the end of next year when the company shifts production of the Rogue and Murano.
Nissan isn’t the first automaker to cut prices this year. In January General Motors trimmed $300 to $770 off the sticker price of its slow-selling midsize Chevrolet Malibu.
Okay, so here is the skinny: the Renault-Nissan Alliance and Daimler AG are combining forces to craft an ultimate strategic cooperation. The Renault-Nissan Alliance is already the most successful partnership in the automotive industry with revenues over 86.5 billion Euros in 2009, a footprint in over 190 countries, and an employment of over 350,000 people world-wide. And Daimler is just as successful in the automotive industry, as well as a huge player in the financial sector. But despite each company’s individual achievements, they both found an advantage out of partnering-up: “Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations. Our skills complement each other very well. Right away we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint – both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected.”, said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars.
The cooperation will highlight the following four projects:
- New common architecture for small vehicles
- The launches for the jointly developed models will take place in 2013.
- Both are going to focus on sharing each other’s highly fuel-efficient, diesel and gasoline engines.
- Collaboration on light vehicles
- Mercedes-Benz Vans will add a new entry-level vehicle in 2012 that will produced at the Renault plant in Maubeuge, France. Both companies will benefit from higher sales, more efficient capacity utilization, and a joint investment burden – which will result in a healthier overall cost basis.
- Equity exchanges
- The companies are going to exchange, benchmark and create synergies from their one-time cross-shareholding structure. Daimler will get 3.1% of Renault’s newly issued shares and 3.1% of Nissan’s existing shares; and Renault and Nissan will both receive 1.55% of Daimler’s shares.
After all is said, the main goal of this cooperation is to: “…create lasting value for the Renault-Nissan Alliance and Daimler as we work on broadening and strengthening our product offering, efficiently utilizing all available resources and developing the innovative technologies required in the coming decade.” – Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance.
I think it is safe to say that we have all been bored to tears by the word, ‘recession’. So, today, I am here to speak of the word, ‘growth’. Over the past few months Nissan has increased its sales, and kept its mark as #6 in auto sales in the United States. Nissan was able to do so by a strategic move to increase advertising, instead of increasing discounts. By increasing advertising Nissan was, and is, able to make more people aware of its vehicles (which = more potential customers). Advertising also gives Nissan the opportunity to share the vision of its company with the world – giving people the chance to connect with the company on a more intimate level (which also increases potential customers).
I am pleased to announce that Nissan plans on keeping this tactic of advertising, instead of increasing discounts, for some time to come! By doing this, Nissan’s market share should grow from 7.2% to 7.7% within the year’s end, and its March sales should be up 35% from last March.
Windsor Nissan is proud to be a Nissan dealer, no matter what type of economic standing America and the rest of the world is in! Inventory is at an all time high due to Nissan’s great lineup of vehicles, competitive lease programs, low finance rates and its friendly service and calming atmosphere.
To note: reservations for Nissan’s LEAF (coming out in December) will take place in April!
In order to hike up the sales, General Motors Company is offering higher incentives to its dealers. According to Wall Street Journal, General Motors is trying to dump the leftover stock from Pontiac and Saturn manufacturers in the market in order to increase the December sales of the particular car manufacturing brands. Wall Street Journal has also states that, General Motors has sent letter to its dealers stating that they are ready to pay $7000, every time a car manufactured by Saturn or Pontiac’s possession is transferred from their stock to that of rental-vehicle or service vehicle. These cars would be sold on second hand basis since these dealers are considered as owners of the car, hence the discounts availed on these cars will be high. This offer is going to last until the 4th of January since it is the last day for the General Motor Company to hike up their December car sales. General Motors will be booking the sales as fleet deliveries General Motors is planning to quit on Pontiac and Saturn and focus its attention on Hummers instead. General Motors’s contract to sell Saturn’s cars had collapsed in September, since then it has also pulled out of the contract to sell Opel by its European Unit. Currently its consignment of Hummers to a Chinese firm has been deferred and their deal with Saab cars is on a closure. This information has been provided by Reuters, but they were unable to get a comment from General Motors since it was past the US business hours.
Nissan Motor Company has made plans for the manufacture of a new small global car that is to be placed below Versa, which is to hit the U.S. roads by 2010. The company spokesman stated that the U.S. is a major participant in their campaign to sell one million vehicles a year under the newly created low-cost “V platform” that includes four-door sedan, a five-door hatchback and a multipurpose vehicle models.
The “V platform” models will slowly replace the subcompact Micra from the non-U.S. markets. Currently the European Micra is manufactured at the company’s Sunderland plant in England and shares platform with the Japanese March.
The new car launch that will contain three-cylinder engine is part of the company’s attempt to capture the small A and B car segments that hold a major share in the present day sales, said Vincent Cobee, the V -platform manager. However, the company officials refused to comment on the official name or model of the upcoming car or the time when it will appear at the U.S. dealerships. It has made plans to produce the V- platform vehicles at five plants around the world, with the first launch in Thailand around March, 2010.
The shift is an attempt by the Japanese automaker to capture the small, fuel-efficient low-cost vehicle market from amongst its competitors. With the last year’s fall of the automotive industry, many companies like Mazda Motor Corp, GM, etc. have made a switch to the smaller models. Nissan has experienced a setback against the sale of its bigger vehicles like the Quest minivan and Pathfinder SUV the last year.
Last year Nissan introduced a stripped-down version of Versa with a 1.6 liter four-cylinder engine, priced at $10,620 including destination charges that became the low-priced American car. The Versa is physically larger than the Honda Fit and Toyota Yaris, its immediate competitors.
Cobbee stated that the company has spent the past four years in pulling down the cost and weights to produce a small car. He expressed their plans to quit manufacturing March in Japan and outsourcing the job to plants in India, China, Thailand and another two markets that will produce around 200,000 cars a year. Cobbee, however, refused to comment on the plant that is to undertake the job of the U.S. models. The V-platform will bring about 50 percent more fuel-efficiency over Micra. The gasoline and diesel engines will be launched to cater to the needs of the market. The total number of parts will be reduced by 18 percent to cut down the costs and thereby, enhance the sales.