Category Archives: Nissan LEAF

Renault-Nissan Alliance & Daimler: A Strategic Cooperation

Okay, so here is the skinny: the Renault-Nissan Alliance and Daimler AG are combining forces to craft an ultimate strategic cooperation. The Renault-Nissan Alliance is already the most successful partnership in the automotive industry with revenues over 86.5 billion Euros in 2009, a footprint in over 190 countries, and an employment of over 350,000 people world-wide. And Daimler is just as successful in the automotive industry, as well as a huge player in the financial sector. But despite each company’s individual achievements, they both found an advantage out of partnering-up: “Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations. Our skills complement each other very well. Right away we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint – both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected.”, said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars.

The cooperation will highlight the following four projects:

  • New common architecture for small vehicles
    • The launches for the jointly developed models will take place in 2013.
  • Powertrains
    • Both are going to focus on sharing each other’s highly fuel-efficient, diesel and gasoline engines.
  • Collaboration on light vehicles
    • Mercedes-Benz Vans will add a new entry-level vehicle in 2012 that will produced at the Renault plant in Maubeuge, France. Both companies will benefit from higher sales, more efficient capacity utilization, and a joint investment burden – which will result in a healthier overall cost basis.
  • Equity exchanges
    • The companies are going to exchange, benchmark and create synergies from their one-time cross-shareholding structure. Daimler will get 3.1% of Renault’s newly issued shares and 3.1% of Nissan’s existing shares; and Renault and Nissan will both receive 1.55% of Daimler’s shares.

After all is said, the main goal of this cooperation is to: “…create lasting value for the Renault-Nissan Alliance and Daimler as we work on broadening and strengthening our product offering, efficiently utilizing all available resources and developing the innovative technologies required in the coming decade.” – Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance.

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How to Reserve Your Very Own Nissan LEAF!

As the arrival of Nissan’s electric car, the LEAF, approaches, many people are concerned about how to get their hands on one. We all know that there is a reservation process that needs to be done in order to purchase one, but just how does one go about doing that? Well, I am here to tell you to worry no more! I am going to explain all of the tips and tricks to reserve your space in line!

First and Foremost: Reservations are open to the public on May 15th, 2010.

Step #1: To being your Nissan LEAF Customer Journey Reservation Process, you need to go onto the Nissan LEAF website, http://www.nissausa.com/leaf-electric-car, to create an account.

Step #2: You need to complete the New Driver Snapshot (everything about this will be explained on the website)

Step #3: Create and configure your very own Nissan LEAF in the New Driver Snapshot

Step #4: Lock in your reservation through a reservation fee, which will be found on the reservation payment page

Things to remember:

1 – You can only place a reservation on the LEAF if you have created an account on the Nissan LEAF website.

2 – There is only one reservation per customer! If you try to create more than one entry, your name will be removed from the system. Similarly, only one reservation per address will be accepted.

3 – Reservations are meant to be solely for the individual reserving the LEAF. The reservation can not be transferred, traded, assigned, or sold.

4 – Nissan reserves the right to cancel any reservation that does not comply with the procedures outlined above.

Stop by Windsor Nissan for more information and details on how to reserve your very own Nissan LEAF!

Nissan Increases Sales!

I think it is safe to say that we have all been bored to tears by the word, ‘recession’. So, today, I am here to speak of the word, ‘growth’. Over the past few months Nissan has increased its sales, and kept its mark as #6 in auto sales in the United States. Nissan was able to do so by a strategic move to increase advertising, instead of increasing discounts. By increasing advertising Nissan was, and is, able to make more people aware of its vehicles (which = more potential customers). Advertising also gives Nissan the opportunity to share the vision of its company with the world – giving people the chance to connect with the company on a more intimate level (which also increases potential customers).

I am pleased to announce that Nissan plans on keeping this tactic of advertising, instead of increasing discounts, for some time to come! By doing this, Nissan’s market share should grow from 7.2% to 7.7% within the year’s end, and its March sales should be up 35% from last March.

Windsor Nissan is proud to be a Nissan dealer, no matter what type of economic standing America and the rest of the world is in! Inventory is at an all time high due to Nissan’s great lineup of vehicles, competitive lease programs, low finance rates and its friendly service and calming atmosphere.

To note: reservations for Nissan’s LEAF (coming out in December) will take place in April!

Electric Cars Are Almost Here!

We all know how important it is to lower our carbon footprint; what we do today ultimately affects those in the future. Nissan and Chevrolet have decided to help future generations by introducing electric cars. Nissan is placing its ‘Leaf’ on the market later on this year, and the same goes for Chevrolet with its ‘Volt’.

The Nissan Leaf will be able to travel up to 100 miles on one charge! Now, 100 miles may not seem like that long of a distance, but most Americans actually travel less than that to get to work and back every day. Wouldn’t it be nice to virtually never have to pay for gas again?

The new electric cars are being modeled to look and act as normal, gas vehicles. There are many technological attractions about green cars – including, blind spot sensors, collision avoidance systems and touch sensitive controls. Even the prices of the vehicles are aimed to be priced around those of its gas competitors (roughly $30,000 to $40,000).

Be on the look out for Nissan and Chevy’s electric cars later on this year!

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