Nissan Cutting Prices on 7 Models; 2013 Nissan Altima, 2013 Nissan Sentra, 2013 Nissan Rogue, 2013 Nissan Murano, 2013 Nissan Maxima, 2013 Nissan Armada & the 2013 Nissan Juke
Nissan is cutting prices on seven of its 18 models in the U.S., hoping its cars and trucks will show up in more Internet searches by shoppers.
The price cuts vary with the amount of equipment on each model and run from 2.7%, or $600, on the top-selling Altima midsize car to 10.7%, or $4,400, on the Armada big SUV. Other models getting price cuts include the Sentra compact car, Juke small crossover SUV, Murano midsize crossover, Rogue small crossover and the Maxima full-size car.
Jose Munoz, Nissan’s head of sales and marketing for the Americas, said the vehicles getting the price cuts account for 65% of Nissan’s U.S. sales. The sticker prices, he said, were higher than some rivals’ similar models, and that kept Nissan vehicles out of some Internet searches.
“In some of the customer searches we may not appear,” Munoz said. “This is an indication that we certainly want to be on the shopping list and we want to be considered by as many customers as possible.”
The company plans to reduce rebates and other discounts to offset some of the price cuts. The cuts come at a time when Nissan faces intense competition from U.S.-based automakers and its prime Japanese competitors, Toyota and Honda.
The price cuts are effective Friday for cars and trucks that aren’t yet on dealer lots. However Nissan will also make allowances to trim prices of cars now in dealer inventories. The cuts will remain in effect indefinitely.
Nissan-Renault CEO Carlos Ghosn has set a goal of taking 10% of U.S. sales by 2016 or sooner, and executives are under pressure to sell more vehicles to hit the goal. In the first quarter, Nissan’s sales (including the Nissan and Infiniti brands) through April are up 3.2% this year with an 8.2% share of the market, down from 8.5% in the period last year, according to Autodata.
Although Nissan denies it, industry analysts say the company can afford to cut prices because of efforts in Japan to weaken the yen against the dollar. That makes cars and parts made in Japan cheaper than goods made in the U.S. One analyst said it could be the start of a price war if other automakers follow.
Jeff Schuster, senior vice president of forecasting for LMC Automotive, a Detroit forecasting firm, said the weaker yen should help Nissan cut prices, as the company makes a bid to increase sales and market share amid intense competition.
“We could be looking at a price war,” he said. “If the yen stays where it is at and competitive pressure does as well, we could be looking at a more widespread battle for buyers.”
Nissan’s Munoz denied that the yen has anything to do with the price cuts, saying that four of the seven affected models are made in North America. Only the Juke, Rogue and Murano are made in Japan, and their sales are small compared with the other models.
Nissan makes about 75% of its cars sold in the U.S. in North America, and that should rise to 89% by the end of next year when the company shifts production of the Rogue and Murano.
Nissan isn’t the first automaker to cut prices this year. In January General Motors trimmed $300 to $770 off the sticker price of its slow-selling midsize Chevrolet Malibu.
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The Sales Staff at Windsor Nissan Speaks Multiple Languages
The Sales Staff at Windsor Nissan Speaks Multiple Languages and I want to tell you all about it!
The Sales Staff at Windsor Nissan Speaks Multiple Languages
If you speak…
- Arabic
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President, Windsor Nissan.
2010 Nissan Altima Review
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The Altima gets a thorough refresh of the model lineup for 2010, including a restyled hood, grille and front bumper, different wheel designs and reconfigured interior trims, colors and materials. Entertainment and technology options have been significantly upgraded in the Altima this year, with new premium audio packages that include a 9-speaker Bose audio system, a Bluetooth hands-free calling interface, a USB port and iPod connectivity, a color display screen and a rearview monitor. Also, a new navigation system includes a larger screen, a 9.3-gigabyte Music Box hard-drive for music storage, Bluetooth Streaming Audio, DVD playback, and XM NavTraffic and NavWeather capabilities.
 2010 Nissan Altima Sedan Also for 2010, electronic stability control is now standard across the entire model line, and the top-of-the-line 3.5 SE model of the Altima now gets the 3.5 SR badge instead. Three new exterior colors are offered on the Altima for 2010: Crimson Black, Navy Blue, and Ocean Gray. Gauge illumination has been changed from red to white, while a red-leather interior is offered for the first time on the coupe.
 2010 Nissan Altima Coupe |
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Whether as a coupe or sedan, the Altima feels quite sporty, with better steering and handling than most other mid-size sedans; appearance-wise, it’s also more distinctive than other mid-size sedans or coupes, with an interior that feels more inspired and sporty. Base-model Altimas also come better equipped than most other mid-size models. Performance remains a strength for the Altima; its engines provide good acceleration, while responsive handling helps complete the sporty feel throughout. The Altima Hybrid isn’t offered in all states, but it does offer excellent fuel economy while performing better overall than the Toyota Camry Hybrid.
 2010 Nissan Altima Hybrid |
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The Nissan Altima model line includes coupes and sedans, powered by 4-cylinder and V6 engines, all with front-wheel drive. There’s also a Nissan Altima Hybrid-available in select markets-that includes a 4-cylinder engine and full hybrid system. SR models replaces last year’s SE offerings at the top, so the Altima line now includes S and SR trims for both sedans and coupes; there’s also a separate price-leader Base version of the sedan, priced at less than $20,000. Models with the 175-horsepower, 2.5-liter 4-cylinder engine can have either a 6-speed manual transmission or continuously variable (CVT) automatic, while the 270-hp, 3.5-liter V6 is offered only with the CVT in sedans but with either the CVT or a 6-speed manual in coupes.
 2010 Nissan Altima V6 Engine No matter which model, the Altima feels sportier than most rival models. Well-bolstered sport seats and more of a cockpit-style interior also distinguish the cabin feel. With revised trims for 2010, the interior has more soft-touch materials and chrome accents. A revised ‘blonde’ interior theme is available on the coupe, and the new red-leather interior is especially distinctive. On the outside, all Altimas get dual exhausts for a sporty look, while Altima Hybrids, SR sedans and all coupes come with sportier alloy wheels. In either case the Altima handles very well thanks to speed-sensitive power rack-and-pinion steering and a suspension that’s tuned on the firm side yet compliant enough for most surfaces.
 2010 Nissan Altima Interior V6 models get sportier suspension tuning, with thicker front and rear stabilizers to help get the most out of the additional power, while all models get 4-wheel anti-lock disc brakes. As a coupe, the Altima is somewhat more nimble, because it has a shorter wheelbase than the sedan and has a bit less back-seat space as well. Trunk size is quite a bit smaller in coupe models, but both have a split-folding back seat to expand cargo space for larger items.
The Altima Hybrid employs a full hybrid system that combines the 2.5-liter engine with an electric-drive motor/generator system and an electronically controlled CVT. Altogether, the powertrain produces 198 horsepower and gets EPA ratings of 35 mpg city, 33 highway; for 4-cylinder models with the CVT, the ratings are 23/31.
Base-model Altima sedans come with a surprisingly level of equipment, including air conditioning, power locks and windows, a trip computer, cruise control, tilt/telescopic steering, and rear-seat heated vents. S models include a 6-speaker sound system, Intelligent Key entry and ignition system, and variable intermittent wipers. At the top of the line, SR models get fog lamps, power heated mirrors with integral turn signals, wood-tone and leather interior trims, a power driver’s seat, a moonroof (optional in the sedan), and upgraded 18-inch alloy wheels.
Safety is strongly represented now, too, with electronic stability control now standard, in addition to a full roster of airbags. The star of the Altima’s options list is a new Nissan Hard Drive Navigation System, which includes XM NavTraffic and NavWeather with dynamic rerouting; a Zagat restaurant guide; Bluetooth Streaming Audio: a DVD player: an RCA input; and 9.3 GB of hard-drive capacity for music storage. Also newly available is a premium audio package with 9-speaker Bose system plus a color display, USB and iPod connectivity and a Bluetooth hands-free calling system.
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2010 Nissan Altima Review
2010 Nissan Altima
SR models replaces last year’s SE offerings at the top, so the Altima line now includes S and SR trims for both sedans and coupes; there’s also a separate price-leader Base version of the sedan, priced at less than $20,000. Models with the 175-horsepower, 2.5-liter 4-cylinder engine can have either a 6-speed manual transmission or continuously variable (CVT) automatic, while the 270-hp, 3.5-liter V6 is offered only with the CVT in sedans but with either the CVT or a 6-speed manual in coupes.
2010 Nissan Altima Coupe
No matter which model, the Altima feels sportier than most rival models. Well-bolstered sport seats and more of a cockpit-style interior also distinguish the cabin feel. With revised trims for 2010, the interior has more soft-touch materials and chrome accents. A revised ‘blonde’ interior theme is available on the coupe, and the new red-leather interior is especially distinctive. On the outside, all Altimas get dual exhausts for a sporty look, while Altima Hybrids, SR sedans and all coupes come with sportier alloy wheels.
2010 Nissan Altima Engine
In either case the Altima handles very well thanks to speed-sensitive power rack-and-pinion steering and a suspension that’s tuned on the firm side yet compliant enough for most surfaces. V6 models get sportier suspension tuning, with thicker front and rear stabilizers to help get the most out of the additional power, while all models get 4-wheel anti-lock disc brakes.
2010 Nissan Altima Interior
As a coupe, the Altima is somewhat more nimble, because it has a shorter wheelbase than the sedan and has a bit less back-seat space as well. Trunk size is quite a bit smaller in coupe models, but both have a split-folding back seat to expand cargo space for larger items.
The Altima Hybrid employs a full hybrid system that combines the 2.5-liter engine with an electric-drive motor/generator system and an electronically controlled CVT. Altogether, the powertrain produces 198 horsepower and gets EPA ratings of 35 mpg city, 33 highway; for 4-cylinder models with the CVT, the ratings are 23/31.
Base-model Altima sedans come with a surprisingly level of equipment, including air conditioning, power locks and windows, a trip computer, cruise control, tilt/telescopic steering, and rear-seat heated vents. S models include a 6-speaker sound system, Intelligent Key entry and ignition system, and variable intermittent wipers. At the top of the line, SR models get fog lamps, power heated mirrors with integral turn signals, wood-tone and leather interior trims, a power driver’s seat, a moonroof (optional in the sedan), and upgraded 18-inch alloy wheels. Safety is strongly represented now, too, with electronic stability control now standard, in addition to a full roster of airbags.
The star of the Altima’s options list is a new Nissan Hard Drive Navigation System, which includes XM NavTraffic and NavWeather with dynamic rerouting; a Zagat restaurant guide; Bluetooth Streaming Audio: a DVD player: an RCA input; and 9.3 GB of hard-drive capacity for music storage. Also newly available is a premium audio package with 9-speaker Bose system plus a color display, USB and iPod connectivity and a Bluetooth hands-free calling system.
Nissan Altima Owners Speak Out
2010 Nissan Altima
Through out the years, Altima owners have really spoken out about their love for their Nissan. Did you know what over 38% of them have actually named their vehicle?! So, because of all this love for the Altima, I have gathered up some of those quotes to share with you:
“My friends say that my car fits my personality – it’s classy, fun, exciting and reliable.” – Patricia L., MO
“I have over 145,000 miles on my Altima and it never stops running. Great Car” -Fran K., CA
“The styling is right on, sleek on the outside, comfortable on the inside, nothing in its class comes close!” -Brian H., TX
“I really like the keyless accessibility.” -Louis B., MD
“I love the keyless entry and push button starting. It’s so nice to be able to leave the keys in my pocket and be able to start the car.” -Joshua S., DE
“I like the backup camera.” – Tracey L., AZ
“I love the takeoff speed of my Altima.” -Sylvia G., TX
2010 Nissan Coupe
“I love the Bose system! I’ve been in other luxury cars that don’t have a system that compares.” -Jacklyn C., NJ
“Love the heated seats in the winter.” -Sally W., NY
“The navigation system keeps me going where I want to go and gets me there on time, and without getting lost.” -Noram B., AR
“My first Altima was a 1994 and it gave me no problem. In fact, I got the new Altima in June and can’t seem to part with the old one. I still have it and love it. I recommend the Altima to everyone I talk to.” -Amy P., CT
“I loved my husband’s and just really wanted one of my own!” -Cindy P., VA
“It is just a dream to drive. It is so comfortable and easy. The seats are like sitting in your favorite easy chair at home.” -Karen B., TX
“My kids are in athletics so the trunk is “customized” with everything you need to endure, I mean enjoy, any sporting event. I’ve got all kinds of cushioned seats, foldable chairs, quilts, coats, umbrellas, cooler, etc. And I can still haul groceries with all that permanently in my trunk.” -Susan L., IL
“The dual controls…Seriously, no one in my life is ever happy about the temperature in my car! But now they can be a little more satisfied! You have no idea how fabulous this makes my life!” -Evelyn D., NC
“My Altima is just one of those cars that makes you smile. It’s so beautiful…when you have a stressful day and get into you Altima, you can just forget about your day for a while and enjoy the ride home!” -Patricia L., MO
“The valet guys parked it up top with the BMWs and Mercedes because it was clean and shiny and looked high-end” -Brian E., MD
“The first Altima had 210,000 miles on its first spark plugs and was a reliable car. I gave it to my daughter at 220,000 miles.” -Jim B., OR
Renault-Nissan Alliance & Daimler: A Strategic Cooperation
Okay, so here is the skinny: the Renault-Nissan Alliance and Daimler AG are combining forces to craft an ultimate strategic cooperation. The Renault-Nissan Alliance is already the most successful partnership in the automotive industry with revenues over 86.5 billion Euros in 2009, a footprint in over 190 countries, and an employment of over 350,000 people world-wide. And Daimler is just as successful in the automotive industry, as well as a huge player in the financial sector. But despite each company’s individual achievements, they both found an advantage out of partnering-up: “Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations. Our skills complement each other very well. Right away we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint – both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected.”, said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars.
The cooperation will highlight the following four projects:
- New common architecture for small vehicles
- The launches for the jointly developed models will take place in 2013.
- Powertrains
- Both are going to focus on sharing each other’s highly fuel-efficient, diesel and gasoline engines.
- Collaboration on light vehicles
- Mercedes-Benz Vans will add a new entry-level vehicle in 2012 that will produced at the Renault plant in Maubeuge, France. Both companies will benefit from higher sales, more efficient capacity utilization, and a joint investment burden – which will result in a healthier overall cost basis.
- Equity exchanges
- The companies are going to exchange, benchmark and create synergies from their one-time cross-shareholding structure. Daimler will get 3.1% of Renault’s newly issued shares and 3.1% of Nissan’s existing shares; and Renault and Nissan will both receive 1.55% of Daimler’s shares.
After all is said, the main goal of this cooperation is to: “…create lasting value for the Renault-Nissan Alliance and Daimler as we work on broadening and strengthening our product offering, efficiently utilizing all available resources and developing the innovative technologies required in the coming decade.” – Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance.
Great News for the 2010 Nissan Altima!
The 2010 Consumer Report’s Top Ten list is out! And…the Nissan Altima has been announced the Top Pick Family Sedan! Consumer Reports said in its news release “The Altima has been one of our top-rated family sedans for years, and a freshening for 2010 made it better. It now gets improved gas mileage and provides standard ESC [Electronic Stability Control] in all trim lines. The Altima offers an appealing balance of comfort and performance, while getting some of the best fuel economy in its class: 26 mpg overall for four cylinder models and 24 mpg with a V6.”
Kudos to our Altima for being named one of the best cars to buy!
Please comment on this blog with any great stories you may have about your Nissan Altima!
The Maguire Auto Blog 