Bob Maguire Chevrolet in Bordentown, NJ is Happy to Announce The 2011 Woodward Dream Cruise!
Chevrolet will be the presenting sponsor for the 2011 Woodward Dream Cruise, a grassroots event that each August draws some 1.5 million car enthusiasts to Michigan’s legendary Woodward Avenue. This year’s Dream Cruise on August 20, the first in the three-year sponsorship agreement, will help mark Chevrolet’s Centennial.
“Chevrolet has always had a strong presence as part of the Woodward Dream Cruise, and we’re honored to have them become the presenting sponsor of the event,” said Greg Rassel, president of the Woodward Dream Cruise. “We are looking forward to what lies ahead for the Dream Cruise, as this partnership will help the growth of our event over the next several years.”
Chevrolet is showcasing its past, present, and future at the Dream Cruise, including:
- Historic Chevrolets owned and driven by fans, employees, and retirees
- A showcase of current Chevrolets, including Equinox, Cruze, Camaro, Corvette, and Volt
- A chance for fans to see future Chevys, including the new Sonic small car, which will be built in Michigan, and the ZL1 Camaro
- Performance vehicles and powertrains on display in Memorial Park in Royal Oak
- Chevrolet Volt owners will participate in the Dream Cruise and related events, making this the first year that a significant number of electrically driven cars will participate in the Cruise.
“Chevrolet and the Woodward Dream Cruise are a natural partnership,” said Rick Scheidt, vice president, Chevrolet marketing. “Chevrolet, as a global brand, is celebrating its centennial with locally focused events that recognize the passion people have for their Chevrolets.”
“The Woodward Dream Cruise is the ultimate grassroots automotive event,” said Scheidt. “It is open to everyone. It’s free to attend. You can drive, or just watch. You can bring the family. It is a true celebration of automotive passion and performance, and we are pleased that Chevrolet can help make it possible.”
Bob Maguire Chevrolet in Bordentown, New Jersey is always looking for new and innovative ways to reach potential customers. While most dealers now leverage the power of social media to engage new audiences, Bob Maguire Chevrolet in Bordentown, NJ has gone above and beyond the norm in a way that sets it apart from the crowd.
Bob Maguire Chevrolet is using location-based, mobile-gaming technology.
By developing a handful of fun, location-based challenges with the help of mobile-gaming company SCVNGR, Bob Maguire Chevrolet in Bordentown, NJ has developed Chevy Capture the CRUZE – a mobile treasure hunt throughout downtown Philadelphia giving residents the chance to win the prize of a brand new Chevy Cruze.
On Saturday, April 30th, Capture the Cruze participants will meet in downtown Philadelphia to begin the hunt. Teas of two will use their mobile phones to complete a series of challenges throughout the city in an attempt to earn the most points and the keys to the car.
Teams can sign up for a chance to fill the remaining few spots for the event buy visiting: PhillyCatpureTheCruze.com
Bob Maguire Chevrolet is Bordentown, NJ is excited to see the outcome of who wins the Cruze!