The Chevrolet’s all-new Cruze sedan making its world premiere in several months, revealing a dynamic four-door coupe that proves exciting design and value are not mutually exclusive. Cruze features a dramatic re-interpretation of the traditional sedan featuring Chevrolet’s new global design language that is becoming a signature on all new products carrying the gold bowtie. Cruze’s arching roof-line, extending from the steeply raked windshield to its sloping rear pillars and short rear deck, brings coupe-like proportions to a compact sedan.
Cruze is Wider and longer than most of its competitors and has a purposeful stance with its wheels located at the outer edges of the tautly drawn bodywork. Noticeably tight body panel fits and a restrained use of exterior trim add to a high quality, ‘hewn from solid’ appearance. Cruze’s dramatic profile is matched by bold front styling, with large headlamp housings that wrap around the front corners and sweep up, arrow-like, into the fenders and sculpted hood. Other distinct design themes include a concave shoulder line, the two-tier grille and a “wheels-out/body-in” stance. Inside, Cruze features a ‘twin cockpit’ design motif, first introduced in the iconic Corvette sports car.
“Our goal in designing Cruze was to be bold, not evolutionary,” says chief designer Taewan Kim. “We wanted to take a big step forward, making a strong design statement for Chevrolet products around the world.”
Chevrolet’s progressive design is also reflected in the quality of Cruze’s interior. The use of grained surfaces, soft-touch materials and low gloss trim panels ensures a quality ambience that echoes the clean, harmonious design of the exterior.
Cruze will be available with 16-valve, 1.6-liter (112 hp/82 kW) and 1.8-liter (140 hp/103 kW) gasoline engines featuring variable valve timing (VVT) on both inlet and exhaust sides, giving more power as well as better fuel economy and lower emissions.
In NAIAS show, almost carmakers pin their hopes for recovery on small cars with big aspirations.
About hundreds of cars on display this week at the North American International Auto Show in Detroit none has more riding on it than the little Ford Focus. Redesigned for the 2012 model year, it’s the flagship of Ford Motor’s new small-car lineup in the U.S. and a crucial test of Chief Executive Alan R. Mulally’s strategy to develop vehicles that will sell in every market of the world.
Along with the recently introduced Ford Fiesta subcompact, and a new portfolio of small cars from General Motors, the Focus is also a test of whether American carmakers can finally build great small cars profitably. Ford got an early lift Monday as its Fusion Hybrid sedan was named car of the year and its versatile Transit Connect compact van snagged truck of the year at the Detroit auto show.
Four new cars in particular–the Focus, Fiesta, Chevrolet Cruze and Chevrolet Aveo–“will spell the future profitability of the American industry,” predicts IHS Global Insight analyst John Wolkonowicz. “They are premium small cars. As the market is downsizing to comply with new fuel-economy rules, it’s going to be necessary for the car companies.
Both GM and Ford say they’ll make money on small cars by selling them in huge volumes around the world. Likewise, GM’s small-car strategy is built around global volume. The Cruze, introduced last month, is already a hot seller in Europe, Asia and Australia. GM says it offers midsize interior space in a compact car, and its new Ecotec 1.4-liter turbocharged engine will get 40 miles per gallon. U.S. sales begin this fall.
GM’s aggressively styled Chevy Aveo RS concept argues that the days of the bare-bones econo-box are gone. The Aveo show car strongly hints at what the next-generation Aveo will look like: a huge, open-mouthed grille, wide stance and low roofline. The small cars on display in Detroit represent a critical battleground for U.S. automakers around the world.
But the most significant hybrid introduction might be Toyota’s concept, smaller than the popular Toyota Prius hybrid, and signaling the Japanese automaker’s intention to roll out a full family of Prius hybrid vehicles. The Prius has become a universal icon for hybrid technology, Toyota said it will begin marketing Prius as a brand.
Chevrolet, as noted, is focused on small, fuel-efficient cars and crossovers, with Cruze and Aveo taking center stage alongside the hot-selling Equinox crossover. Buick continues its rebuilding effort with the sporty new Regal mid-sized sedan. GM hopes it will attract younger buyers to the struggling brand, as the Buick Enclave crossover and Lacrosse sedan have done. GMC is also going for younger professional buyers with its Granite “urban utility” concept vehicle.
Cadillac’s big news is the XTS Platinum concept, a top-of-the-line Caddy that will replace the STS and DTS sedans. It will compete with luxury standard-bearers like the Mercedes S-class and BMW 7-series.
A media preview was held by Chevrolet on Wednesday night at Motown to show their plans for the Detroit Auto Show, next month. The media invited over were allowed to discuss the plans shown to them in detail, but they were not allowed to take any pictures or videos. The presentation started with the introduction of the new General Manager of Chevrolet, Jim Campbell, who had taken up the post only a week ago. The director of exterior design Mike Simcoe along with Campbell took the next half an hour in showcasing the new batch of Chevrolet cars, whose designs had already been shown during the General Motor’s design dome last August. This batch included the upcoming Orlando MPV, Volt, Camaro Convertible, Cruze and the brand new Malibu 2012. These cars are bound to be present in the Chevrolet showrooms in the next two years. The new Orlando is almost the same as the 2008 version, except light cluster have been put in with great detailing.
Spark and Aveo will be making the entry-level end of the Bowtie’s lineup. Since there rumors of Spark program not taking place, Campbell ensured that Spark will make an appearance in 2011. The all new Aveo will be making an appearance for the first time at the Auto Show next month. The designs of the Aveo shown at the media release were exactly same as the design shown in August, except that this car has five-door hatchet. The new model and the old model look nothing alike. The old model had received a lot of criticism for its exterior design. But, hopefully the same would not follow for the new model. Simcoe described the exteriors of the car, as a look that facades ‘deliberate aggression’. The grille on the previous model was too big and this made the car look smaller. This time they have changed the look of the grille. The grille is shorter and wider, which has given the car a more ‘wide, planted stance’ by making the car look wider.
Aveo has four individual round lights, one for each corner and the flanks on the car reminds one of the structure of Spark, in terms of a less exaggerated look. It even has the hidden door handles on the C-pillar like the Spark. Simcoe expressed an aspiration for giving the new Aveo that includes the base model, a ‘hot-hatch’ look. Aveo’s direct competition is the Ford Fiesta and Honda Fit, it will be interesting to see the same target customer’s reaction to the new Aveo. When Aveo will be showcased in Detroit, it will be shown in its RS form and not the ‘hot-hatchet’ form. The RS version of the car will be powered by Eco Tec engine. But, no further details were provided, only the exteriors were explained in great detail. The rest of the details can only be presumed on the basis of the previous models, such as the 1.4 liter turbo present in the Cruz. If the car has 138 horse-power and 148 pound torque, then this car will be one heck of a ride on the road.
General Motors Flint south engine plant will be manufacturing the power-plant and the Orion assembly plant will be in charge of car making. The hatch will also have a four-door sedan, following the popular demand. Aveo in RS will be a sight to look at, during the Detroit Auto Show.