In order to hike up the sales, General Motors Company is offering higher incentives to its dealers. According to Wall Street Journal, General Motors is trying to dump the leftover stock from Pontiac and Saturn manufacturers in the market in order to increase the December sales of the particular car manufacturing brands. Wall Street Journal has also states that, General Motors has sent letter to its dealers stating that they are ready to pay $7000, every time a car manufactured by Saturn or Pontiac’s possession is transferred from their stock to that of rental-vehicle or service vehicle. These cars would be sold on second hand basis since these dealers are considered as owners of the car, hence the discounts availed on these cars will be high. This offer is going to last until the 4th of January since it is the last day for the General Motor Company to hike up their December car sales. General Motors will be booking the sales as fleet deliveries General Motors is planning to quit on Pontiac and Saturn and focus its attention on Hummers instead. General Motors’s contract to sell Saturn’s cars had collapsed in September, since then it has also pulled out of the contract to sell Opel by its European Unit. Currently its consignment of Hummers to a Chinese firm has been deferred and their deal with Saab cars is on a closure. This information has been provided by Reuters, but they were unable to get a comment from General Motors since it was past the US business hours.
Making an appearance for the sixth time at the race, Chevrolet Camaro made its first appearance in 1967 at the Indianapolis 500. It also made an appearance in 1969, 1982, 1993 and 2009, respectively. This new model of the Camaro will be sporting the look of the 1969 model, with the inferno orange metallic paint job and the white diamond rally stripes, but the new model will have a modern take on the original rally stripes. The new model had 400 horse power, V8 engine and 6.2 liter tank. Camaro will also have a RS appearance package and leather interiors with little inferno orange work. The new accessory that this Camaro will be featuring is the new front grille, which will be an exclusive Camaro accessory from now on. Safety strobe light system with customized light bar in the rear window, special logo branded on the headrests and front fenders and amber lens taillights are some the other features
Robert Lutz, the vice chairman of the marketing and communications of the “new” GM, who was a keynote speaker at the 46th Annual Northwood Auto Show’s kickoff dinner, mentioned the future vision of the company. He expressed the GM’s plans to return to the future of the automotive industry.
Robert Lutz, who first began his employment in GM in 1963, has led all of Chrysler’s automotive activities for twelve yeas and spent another twelve with the Ford, the last as the executive vice president of truck operations. GM re-appointed him in 2001 and even though he was to retire this year, he continues with his contribution to the “new” company.
He expressed his views about the automotive sector as, “I feel like the industry is on the cusp of a technological revolution.” He said the future lies in the latest technology and in EV like new Chevy Volt.
Lutz emphasized the excellence of the GM’s products repeatedly during his speech. “The world does not realize how great today’s GM products are,” he said. “Our products are equal or superior to the competitors.” The company is now on its way to a “may the best car win” ad campaign these days.
When it launched an ad that stated that the GM cars enjoyed a better mileage than the Toyota cars, the latter asked GM to withdraw the advertisement. Lutz said that he will race a Cadillac CTS-V against the comers with stock four-door cars to prove the Cadillac is the fastest sedan in the world as a part of the promotion program.
He utilized the opportunity to reveal the pictures of the latest models that GM is manufacturing or proposes to produce in the future such as the Cadillac CTS Sportwagon, GMC Terrain and Chevy Cruze. He also stated the company’s plan to produce the concept car, Cadillac Converj during the dinner meeting.
Lutz highlighted the Chevrolet Camaro during the meeting where the company focuses on the fuel-efficient models, even though V-8 is better selling today. The company is on the look out to break-even at those markets that they had struggled recently by aiming at the younger crowd.
When he was asked whether the company has plans to fight through the “Government Motor” image, Lutz commented that the role of Government is virtually nonexistent during the bailout period. “The way it is organized now it’s like any other company. The best way to shed that image is to make a lot of money quickly and buy back the government’s stock.”
Lutz is hopeful of the ability of the hybrid versions of bigger vehicles like the trucks and SUVs in meeting the future fuel economy laws of the country.