It’s unclear as to what exactly the car of tomorrow is going to be like, but you can bet that every manufacturer out there has their own ideas as to what the car of the future should be, and deliver to the customer. However, one thing for certain is that race to deliver the car of future is on and Nissan is the latest automotive powerhouse to announce they’re revving up their investment in research and development.
The Renault-Nissan alliance is the fourth largest auto manufacture in the world, with sales of just under 5 million vehicles in 2012. Earlier this year Nissan made a bold statement to become a leader in this field by opening a research lab in Silicon Valley, which plays home to around 60 Nissan engineers. Nissan’s CEO feels this new research lab is going to play a large role in driving the company forward and helping deliver market innovations that will give Nissan the edge.
It’s an exciting time in the automotive world and Nissan’s future development is going be largely focused on the hybrid, electric and even a driverless Nissan range. The latest craze in the automotive world is the driverless car. Although not a new concept, the driverless car could be on our roads and commonplace by the end of the decade.
Nissan believe that the electric range is going to play an important role in the breakthrough of these technologies. The electric range will be capturing data from every single electric car, every time they are used. They will be using this data to help create the driver-less car.
However, the uptake in the Nissan electric range has been lower than expected and as of February this year only 50,000 Nissan Leafs had been sold. Many believe the reason for this is due to the charging infrastructure. Ghosn says” People who are interested in the electric range are hesitant largely because of the infrastructure”. With only 8,000 charging stations across the US (compared to the 130,000 conventional gas stations) there still seems a long way to go.
The world of automobiles will change drastically over the next decade and Nissan is working as hard as possible to make sure their vehicles are using the latest technologies and that they position themselves as a market leader. The world of electric cars, driver-less cars and technology within cars is something that Nissan is looking to bet the house on.
Author bio: Bradley Taylor is an automotive blogger, journalist and enthusiast. Bradley writes for many automotive companies on different topics including: Premium Cars Direct, BMW, Nissan, Audi and Ford. You can him on Google +
Okay, so here is the skinny: the Renault-Nissan Alliance and Daimler AG are combining forces to craft an ultimate strategic cooperation. The Renault-Nissan Alliance is already the most successful partnership in the automotive industry with revenues over 86.5 billion Euros in 2009, a footprint in over 190 countries, and an employment of over 350,000 people world-wide. And Daimler is just as successful in the automotive industry, as well as a huge player in the financial sector. But despite each company’s individual achievements, they both found an advantage out of partnering-up: “Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations. Our skills complement each other very well. Right away we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint – both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected.”, said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars.
The cooperation will highlight the following four projects:
- New common architecture for small vehicles
- The launches for the jointly developed models will take place in 2013.
- Both are going to focus on sharing each other’s highly fuel-efficient, diesel and gasoline engines.
- Collaboration on light vehicles
- Mercedes-Benz Vans will add a new entry-level vehicle in 2012 that will produced at the Renault plant in Maubeuge, France. Both companies will benefit from higher sales, more efficient capacity utilization, and a joint investment burden – which will result in a healthier overall cost basis.
- Equity exchanges
- The companies are going to exchange, benchmark and create synergies from their one-time cross-shareholding structure. Daimler will get 3.1% of Renault’s newly issued shares and 3.1% of Nissan’s existing shares; and Renault and Nissan will both receive 1.55% of Daimler’s shares.
After all is said, the main goal of this cooperation is to: “…create lasting value for the Renault-Nissan Alliance and Daimler as we work on broadening and strengthening our product offering, efficiently utilizing all available resources and developing the innovative technologies required in the coming decade.” – Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance.