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Nissan Cutting Prices on 7 Models; 2013 Nissan Altima, 2013 Nissan Sentra, 2013 Nissan Rogue, 2013 Nissan Murano, 2013 Nissan Maxima, 2013 Nissan Armada & the 2013 Nissan Juke

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Nissan is cutting prices on seven of its 18 models in the U.S., hoping its cars and trucks will show up in more Internet searches by shoppers.

The price cuts vary with the amount of equipment on each model and run from 2.7%, or $600, on the top-selling Altima midsize car to 10.7%, or $4,400, on the Armada big SUV. Other models getting price cuts include the Sentra compact car, Juke small crossover SUV, Murano midsize crossover, Rogue small crossover and the Maxima full-size car.

Jose Munoz, Nissan’s head of sales and marketing for the Americas, said the vehicles getting the price cuts account for 65% of Nissan’s U.S. sales. The sticker prices, he said, were higher than some rivals’ similar models, and that kept Nissan vehicles out of some Internet searches.

“In some of the customer searches we may not appear,” Munoz said. “This is an indication that we certainly want to be on the shopping list and we want to be considered by as many customers as possible.”

The company plans to reduce rebates and other discounts to offset some of the price cuts. The cuts come at a time when Nissan faces intense competition from U.S.-based automakers and its prime Japanese competitors, Toyota and Honda.

The price cuts are effective Friday for cars and trucks that aren’t yet on dealer lots. However Nissan will also make allowances to trim prices of cars now in dealer inventories. The cuts will remain in effect indefinitely.

Nissan-Renault CEO Carlos Ghosn has set a goal of taking 10% of U.S. sales by 2016 or sooner, and executives are under pressure to sell more vehicles to hit the goal. In the first quarter, Nissan’s sales (including the Nissan and Infiniti brands) through April are up 3.2% this year with an 8.2% share of the market, down from 8.5% in the period last year, according to Autodata.

Although Nissan denies it, industry analysts say the company can afford to cut prices because of efforts in Japan to weaken the yen against the dollar. That makes cars and parts made in Japan cheaper than goods made in the U.S. One analyst said it could be the start of a price war if other automakers follow.

Jeff Schuster, senior vice president of forecasting for LMC Automotive, a Detroit forecasting firm, said the weaker yen should help Nissan cut prices, as the company makes a bid to increase sales and market share amid intense competition.

“We could be looking at a price war,” he said. “If the yen stays where it is at and competitive pressure does as well, we could be looking at a more widespread battle for buyers.”

Nissan’s Munoz denied that the yen has anything to do with the price cuts, saying that four of the seven affected models are made in North America. Only the Juke, Rogue and Murano are made in Japan, and their sales are small compared with the other models.

Nissan makes about 75% of its cars sold in the U.S. in North America, and that should rise to 89% by the end of next year when the company shifts production of the Rogue and Murano.

Nissan isn’t the first automaker to cut prices this year. In January General Motors trimmed $300 to $770 off the sticker price of its slow-selling midsize Chevrolet Malibu.

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2010 Nissan Rogue Review

The 2010 Rogue comes in S and SL trims. Both are powered by a 2.5L 4-cylinder aluminum-block engine producing 170 horsepower, 175 pound/feet of torque and automatic “shiftless” Xtronic CVT (Continuously Variable Transmission), something Nissan perfected in the Maxima and Altima. Buyers can opt for either front-wheel drive or the all-wheel-drive system, which comes with yaw moment control for added stability on slippery road surfaces.

2010 Nissan Rogue

On the SL, paddle shifters are available for those who want to control the CVT’s shifts through a set of simulated gears. The Rogue’s suspension and steering are configured to provide good ride comfort and stable handling. There are struts, rebound springs, and coil springs in front and a multi-link setup with rebound springs in back, while the steering uses electric power assist.

2010 Nissan Rogue

Electronic stability control is also included on all Rogues. The Rogue’s instrument panel follows a driver-oriented, cockpit design. The interior has many versatile storage spaces, such as a large partitioned glove box, easy-to-use center console, and a rear cargo organizer with vertical cargo nets. The 60/40-split rear seat folds down to expand the cargo area.
Standard on the S trims are 16-inch steel wheels, cruise control, tilting steering wheel, air-conditioning, full power accessories, keyless entry and a four-speaker audio system with CD player and auxiliary jack. No options are available for the S trim level. New for 2010 is the “Krom Edition”.

Rogue Interior

Based on the S trim, it adds 17-inch bright aluminum wheels, fog lamps, sport exhaust, a sport spoiler, steering wheel audio controls, privacy glass, and special styling touches exclusive to the Krom editons. These special editions are available in both 2-wheel and 4-wheel drive variants. The SL trim level includes everything from the S model plus 17-inch alloy wheels, roof rails, body-color power outside mirrors, fold-down front passenger seat, dual-level tray for the center console, 6-way manual adjustable driver’s seat, rear privacy glass and polished stainless steel exhaust tip.

Rogue Rear View

Option packages for the SL trim include the Premium Package with fog lights, foldable cargo organizer, cargo cover, keyless ignition/entry, Bluetooth, 7-speaker Bose audio system with a 6-CD changer, satellite radio and steering-wheel-mounted audio controls. SL trims with AWD also receive xenon headlights and manual shift control with the Premium Package. The SL’s Leather Package includes leather upholstery and heated front seats, leather-wrapped steering wheel and shift knob, heated side mirrors, 6-way power driver’s seat, one-touch up/down driver window and auto-dimming rearview mirror. A sunroof is available as a stand-alone option.

Renault-Nissan Alliance & Daimler: A Strategic Cooperation

Okay, so here is the skinny: the Renault-Nissan Alliance and Daimler AG are combining forces to craft an ultimate strategic cooperation. The Renault-Nissan Alliance is already the most successful partnership in the automotive industry with revenues over 86.5 billion Euros in 2009, a footprint in over 190 countries, and an employment of over 350,000 people world-wide. And Daimler is just as successful in the automotive industry, as well as a huge player in the financial sector. But despite each company’s individual achievements, they both found an advantage out of partnering-up: “Daimler and the Renault-Nissan Alliance are combining common interests to form a promising foundation for a successful, strategically sound cooperation that is based on a number of very concrete and attractive project cooperations. Our skills complement each other very well. Right away we are strengthening our competitiveness in the small and compact car segment and are reducing our CO2 footprint – both on a long-term basis. We know that we can make brand-typical products based on shared architectures. The individual brand identities will remain unaffected.”, said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars.

The cooperation will highlight the following four projects:

  • New common architecture for small vehicles
    • The launches for the jointly developed models will take place in 2013.
  • Powertrains
    • Both are going to focus on sharing each other’s highly fuel-efficient, diesel and gasoline engines.
  • Collaboration on light vehicles
    • Mercedes-Benz Vans will add a new entry-level vehicle in 2012 that will produced at the Renault plant in Maubeuge, France. Both companies will benefit from higher sales, more efficient capacity utilization, and a joint investment burden – which will result in a healthier overall cost basis.
  • Equity exchanges
    • The companies are going to exchange, benchmark and create synergies from their one-time cross-shareholding structure. Daimler will get 3.1% of Renault’s newly issued shares and 3.1% of Nissan’s existing shares; and Renault and Nissan will both receive 1.55% of Daimler’s shares.

After all is said, the main goal of this cooperation is to: “…create lasting value for the Renault-Nissan Alliance and Daimler as we work on broadening and strengthening our product offering, efficiently utilizing all available resources and developing the innovative technologies required in the coming decade.” – Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance.

Nissan Increases Sales!

I think it is safe to say that we have all been bored to tears by the word, ‘recession’. So, today, I am here to speak of the word, ‘growth’. Over the past few months Nissan has increased its sales, and kept its mark as #6 in auto sales in the United States. Nissan was able to do so by a strategic move to increase advertising, instead of increasing discounts. By increasing advertising Nissan was, and is, able to make more people aware of its vehicles (which = more potential customers). Advertising also gives Nissan the opportunity to share the vision of its company with the world – giving people the chance to connect with the company on a more intimate level (which also increases potential customers).

I am pleased to announce that Nissan plans on keeping this tactic of advertising, instead of increasing discounts, for some time to come! By doing this, Nissan’s market share should grow from 7.2% to 7.7% within the year’s end, and its March sales should be up 35% from last March.

Windsor Nissan is proud to be a Nissan dealer, no matter what type of economic standing America and the rest of the world is in! Inventory is at an all time high due to Nissan’s great lineup of vehicles, competitive lease programs, low finance rates and its friendly service and calming atmosphere.

To note: reservations for Nissan’s LEAF (coming out in December) will take place in April!

NISSAN ROGUE KROM EDITION :

Nissan have just announced plans to release a limited production 2010 Rogue Krom Edition. The special edition will feature a more aggressive sports styling, exclusive 17” wheels, and a center-exit sports tuned exhaust to deliver a sporty noice. The Krom modified Rogue S will be available in both front wheel drive and all-wheel drive, with the option of three colors – Venom Red, Wicked Black, and Gotham Gray. The Power of the Nissan Rogue will be 170hp 2.5L four-cylinder engine, mated with the Xtronic CVT automatic transmission. Disc brakes for four wheel with ABS and Vehicle Dynamic Control are also featured. The 360 package that includes 16” wheels, rear spoiler, and chrome grille will still be offered, though the Krom edition will be the only option to be equipped with 17” aluminum-alloys

Nissan Tent Event

Windsor Nissan Tent Event

2008 Nissan Rogue

The 2008 Nissan Rogue is a stylish crossover that provides comfort and convenience for those who do not need a large amount of utility. The Rogue offers a long travel suspension that smoothes out the roads imperfections and is stable at higher speeds. The 2008 Rogue has a 2.5L four-cylinder engine that makes 170 horsepower, and receives 21 22 MPG city and 27 MPG highway for the FWD model and 21 MPG city and 26 MPG highway for the AWD model.  

 

The Rogue is available in four trims: S, S AWD, SL and SL AWD. The S and S AWD are the same except for their drivetrains and come standard with 16-inch steel wheels, cruise control, tilt steering wheel, air-conditioning, full power accessories, keyless entry, and a four speak stereo with CD player and auxiliary audio jack. The SL model offers 17-inch alloy wheels, rood rails, tinted windows and a height adjustable driver seat standard, and the SL Premium Package includes foglights, steering wheel mounted paddle shifters, a fold down passenger seat, trip computer, and a seven-speaker Bose stereo with in dash six CD change, MP3 capability and satellite radio. The SL AWD Premium package includes those features and adds xenon headlights, keyless ignition, steering wheel mounted audio controls and Bluetooth.

2008 Nissan Rogue

The 2008 Nissan Rogue is a stylish crossover that provides comfort and convenience for those who do not need a large amount of utility. The Rogue offers a long travel suspension that smoothes out the roads imperfections and is stable at higher speeds. The 2008 Rogue has a 2.5L four-cylinder engine that makes 170 horsepower, and receives 21 22 MPG city and 27 MPG highway for the FWD model and 21 MPG city and 26 MPG highway for the AWD model.  

 

The Rogue is available in four trims: S, S AWD, SL and SL AWD. The S and S AWD are the same except for their drivetrains and come standard with 16-inch steel wheels, cruise control, tilt steering wheel, air-conditioning, full power accessories, keyless entry, and a four speak stereo with CD player and auxiliary audio jack. The SL model offers 17-inch alloy wheels, rood rails, tinted windows and a height adjustable driver seat standard, and the SL Premium Package includes foglights, steering wheel mounted paddle shifters, a fold down passenger seat, trip computer, and a seven-speaker Bose stereo with in dash six CD change, MP3 capability and satellite radio. The SL AWD Premium package includes those features and adds xenon headlights, keyless ignition, steering wheel mounted audio controls and Bluetooth.

2008 Nissan Rogue

The 2008 Nissan Rogue offers a relatively comfortable highway ride with plenty of interior space for an affordable price. Reviews say they love the Rogue’s cargo versatility and economical sticker price. Beyond the low sticker price, The Rogue boasts a good fuel economy. Its 22/27 mpg rating places it in the top of the compact SUV class. The Rogue is available in two trims, the base version S and the luxurious SL.

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