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Saturn dealers looking for exit strategies

The year was 1990 when Bob Maguire, started selling Saturn vehicles in Bordentown, NJ, they were the first on the board to open the dealership when Saturn contacted them in 1989 and adds now it is time too think of new business with GM announcement of Saturn closing down.

Bob Maguire says his two Saturn dealerships at Bordentown and Toms River will continue to be open and sell. Maguire, the co-owner of Maguire Auto Group quips, I will try to cultivate new business and confident that something will come up soon.”

With the announcement by General Motors of wind down of Saturn vehicles after the acquisition deal with Penske Automotive failed, it left 350 Saturn dealers across the country have been left in the lurch and trying to find exit strategies including Bob and Marcy Maguire for themselves and also for the workers. The on going events and trends means almost definite death of Saturn brand that was set up by Saturn to fight against the Japanese imports in the 1990’s and currently it is estimated around 13,000 jobs are at stake.

The exact business plan is still vague, and the steps being taken after the shutdown of Saturn operations in October 2010 is still being formulated, but for one thing, the business will be as usual. We are looking for new business and selling new Saturn vehicles to anyone who is interested to purchase the last ones in the breed. He does not close out the option of shutting down the two dealerships at Bordentown and Toms River a year from now and is keeping all options open. Currently the two dealerships employ 25 people each. Maguire further adds that it is not is ambition to close down the dealerships, but would be forced if no viable options come up and says they still provide gainful employment to all their workers.

Saturn launched in 1990 with its own exclusive tag line, “A different kind of Car Company” gained popularity in America by their low-key showrooms and no-haggle pricing. General Motor had launched Saturn with the hope that with the dent free plastic panels, it would attract the young generation with the hipper cars. It built the Saturn plant at Springhill, TN devoted to Saturn vehicles.

Although it attracted and drew huge crowds, the brand could never make enough money, although it was never disclosed how much the company made profit on the Saturn brand.

The Saturn customers brand base we have, have their culture of their own and there were never a customer that was unhappy with their Saturn vehicle they purchased from us and sadly it’s true.

The closedown events have come as a shock to everyone. GM had even agreed to keep 3 models running beyond 2011 and after which Penske have had to come up with their own products made by any other manufacturer.

There is very little hope that talks could be reopened without another supplier in place before the deal was signed according to Anthony Pordon, a Penske spokesperson. It would take several years to design new vehicles, especially foreign vehicles which meet US standards and Penske would beat risk selling no products once the contract with GM expires.

The production of new Saturn vehicles will be stopped as soon as possible. But no layouts are expected according to Sherrie Childers, GM spokeswoman. The Saturn owners can still go to their dealers for servicing and will be able to go to certified GM dealers once the Saturn dealerships close down.

Maguire said it was even true for his NJ dealerships. They would continue to be in business and would take care of Saturn customers who are in need of servicing. The close down announcement has come as surprise to everyone. In this damn economy it is difficult to forecast anything but we are doing the best as we can, according to Bob Maguire.

OutstandingOctober deals – Toms River

Outstanding October Deals at Toms River on wide range of Saturn Selected Models. Check how much you save.

Outstanding October deals - Saturn - Toms River

Outstanding October deals - Saturn - Toms River

Saturn of Toms River Fall Specials

Saturn of Toms River Launched greaToms River Fall Specialst saving packages on Saturn repairs, Saturn auto parts and servicing.

Saturn of Bordentown and Saturn of Toms River are proud to be a part of Saturn and the new Penske team

Roger Penske who is known for his successful racing teams and also being the nation’s second-largest auto dealer, has made a deal to buy Saturn from General Motors. As for the future plans of Saturn, Roger Penske says this, “We have a couple years of supply from GM, and one of the first jobs for us will be to find out who will be a partner for us. But the great thing is we get to look on a worldwide basis to people who have the best product that we can compete with in the U.S. Then the goal will be, obviously, to have the volume so that it’s viable to come in and manufacture the product in the U.S. So step one: Take GM product. That saves jobs in the plant. It gives them the opportunity to (make) more saturn cars to cover their fixed and variable costs because Saturn will be taking (on) those. Then we take a look at who’s out there that wants to enter the United States and we give them a great base of dealerships, a customer base and hopefully a good management team. And after that, we have the opportunity to manufacture cars here with the particular partner we would choose in the near-term.”

Saturn of Bordentown and Saturn of Toms River are proud to be a part of Saturn and the Penske team

Roger Penske who is known for his successful racing teams and also being the nation’s second-largest auto dealer, has made a deal to buy Saturn from General Motors. As for the future plans of Saturn, Roger Penske says this, “We have a couple years of supply from GM, and one of the first jobs for us will be to find out who will be a partner for us. But the great thing is we get to look on a worldwide basis to people who have the best product that we can compete with in the U.S. Then the goal will be, obviously, to have the volume so that it’s viable to come in and manufacture the product in the U.S. So step one: Take GM product. That saves jobs in the plant. It gives them the opportunity to (make) more cars to cover their fixed and variable costs because Saturn will be taking (on) those. Then we take a look at who’s out there that wants to enter the United States and we give them a great base of dealerships, a customer base and hopefully a good management team. And after that, we have the opportunity to manufacture cars here with the particular partner we would choose in the near-term.”

SATURN VUE AND SATURN SKY WIN TOP SEGMENT HONORS

Bordentown & Toms River, NJ The all-new 2008 Saturn Vue crossover SUV and the 2008 Saturn Sky roadster, which have helped lead Saturn’s aggressive product renaissance, have won their respective segments in the 2008 Auto Pacific Vehicle Satisfaction Awards (VSAs).
 
The Vue, totally redesigned for 2008, placed first in the Compact Crossover SUV segment. The Sky roadster, introduced in 2006 and the first vehicle to usher in Saturn’s dramatically revised product lineup, won the Sports Car segment.
 
The VSAs, which measure owner satisfaction on 46 different attributes, are driven by data collected from thousands of new car and light truck buyers. They are based on surveys mailed to owners of new 2008 model year cars and trucks purchased between September through December 2007. Of the 46 attributes evaluated, 39 pertain directly to the product and seven focus on the financial and dealership aspects of the vehicle purchasing experience.
 
“The Auto Pacific awards help confirm what we already know: that Saturn is delivering the best lineup and best customer experiences in its history,” said Michael Maguire, Store Manager, Saturn of Bordentown & Saturn of Toms River.. As a customer-focused brand, these awards are particularly meaningful because they reflect how satisfied our customers are with the Vue and the Sky and the way they were treated at our retail store. We hope the awards will encourage new-car shoppers to come to Saturn of Bordentown or Saturn of Toms River and test-drive a new Saturn.”
 
A compact five-door crossover SUV with Saturn’s new European-inspired design and sporty ride and handling, the all-new 2008 Vue is available in XE and XR models in front-wheel and all-wheel-drive configurations, as well as the Green Line hybrid and Red Line performance models. Base MSRPs range from $21,875 to $29,925.
The popular Sky roadster, available in base and Red Line performance models, emphasizes a bold, European-inspired look and fun, rear-wheel-drive responsive driving. It’s geared to enthusiasts who want a sports car that doesn’t break the bank. Base MSRPs range from $26,145 to $30,405.
 
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